Email Marketing Manager, Nurture, AWS Integrated Demand Center

Amazon • Seattle, WA

1d • $82,700 - $151,700 • Onsite

About The Position

AWS Marketing is seeking an experienced Email Marketing Manager, Nurture to drive email channel strategy for our demand generation and product-led growth portfolio. This role is responsible for managing global email marketing initiatives focused on accelerating pipeline progression through strategic audience segmentation, lifecycle journey design, and continuous optimization.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience using data and metrics to drive improvements

Nice To Haves

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process

Responsibilities

• Define and execute email channel strategy for assigned nurture programs, including audience segmentation frameworks, lifecycle journey architecture, and A/B testing protocols
• Plan, develop, and execute multi-touch nurture campaigns that accelerate prospect engagement and pipeline progression
• Continuously optimize nurture campaigns to improve engagement, conversion rates, and pipeline velocity
• Measure how email initiatives impact team goals, customer engagement metrics, program goals, and overall pipeline contribution
• Regularly review, interpret, and communicate nurture performance metrics, funnel progression trends, and optimization insights to peers and managers
• Accelerate progress by driving decisions on nurture cadence, content sequencing, and suppression/targeting logic
• Develop technical and creative requirements for nurture campaigns in partnership with IDC core teams, marketing operations, and creative teams
• Communicate effectively with stakeholders across core campaign teams, marketing operations, localization, and creative teams
• Participate in recruiting and hiring processes, and mentor others on email best practices

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave
• sign-on payments
• restricted stock units (RSUs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed