Email & Marketing Data Specialist

Kapitus

9d•$62,800 - $100,800•Remote

About The Position

The Email & Marketing Data Specialist is technically driven and sits at the intersection of CRM strategy and email marketing execution. The position bridges Salesforce CRM and HubSpot's email platform, requiring deep technical data management expertise to keep systems in sync, campaigns running intelligently, and data clean at scale. The ideal candidate thrives on building complex automations, obsesses over data integrity, and excels at turning CRM logic into personalized email journeys.

Requirements

5–8 years of hands-on experience in marketing data management, email automation, and CRM integration.
Proficiency in HubSpot and Salesforce with a deep working knowledge of both platforms is required.
Experience with Google Analytics.
Strong understanding of CRM data architecture such as objects, fields, relationships, and sync logic.
Proven experience building complex automation workflows and drip campaigns.
Deep knowledge of API integrations, data mapping, and troubleshooting sync issues between systems.
Experience with behavioral segmentation and lifecycle-stage management.
Strong data hygiene instincts such as deduplication, enrichment, and compliance at scale.
Analytical mindset with the ability to dig into logs, audit trails, and data discrepancies to find root causes.
Excellent attention to detail and a process-driven approach to managing complex, interdependent systems.
Strong communication skills
Ability to translate technical data concepts for marketing and sales stakeholders.

Nice To Haves

Experience in the financial services industry and/or B2B marketing environments is a plus

Responsibilities

Manage Salesforce–HubSpot Data Sync: Own the bidirectional data sync between Salesforce and HubSpot, ensuring leads, stages, and contact activity are accurately reflected across both systems at all times.
Build Automated Workflows & Drip Campaigns: Create and implement complex automated workflows and drip campaigns within HubSpot, leveraging Salesforce opportunity stages and custom object fields to trigger personalized content based on prospect journey and account status.
Architect Multi-Step Automations: Design, maintain, and optimize multi-step automation workflows driven by Salesforce object updates (Leads, Contacts, Opportunities, Custom Objects) to trigger HubSpot actions including email sends, enrollment, suppression, and branching logic.
Enforce Data Integrity: Develop and enforce data validation rules, field-mapping schemas, and sync logic to prevent duplication and maintain database integrity at scale.
Troubleshoot Integration Issues: Monitor, analyze, and troubleshoot API sync errors, integration logs, and workflow audit histories to diagnose systemic issues in record updates, field mismatches, sync delays, or permission-related failures.
Build Advanced Segmentation: Create precision-targeted segments using a combination of Salesforce report criteria and HubSpot behavioral data (events, timestamps, scoring attributes) for complex campaigns and automated journeys.
Manage Data Lifecycle: Own enrichment, deduplication, archival, and sunset automation processes to ensure long-term data quality and compliance within both platforms.
Build Content Pathways: Design conditional branching and content pathways that deliver the right message at the right time based on CRM and behavioral signals.
Maintain Workflow Version Control: Implement workflow version control to ensure updates to triggers, enrollment criteria, and dependencies do not disrupt active marketing and sales processes.

Benefits

Competitive Base Salary Range of $62,800 to $100,800
Annual Incentive Compensation Eligibility – Up to 10% annually
Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include: Pet and car insurance discounts. Financial services such as LegalShield. Relaxation and stress management tools.
Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
Paid Time Off and Sick Time.
Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.