Email Manager
Philadelphia Museum of Art•Philadelphia, PA
•Onsite
About The Position
The Email Manager serves as the institutional lead for all email communications, overseeing strategy, execution, and performance optimization across departments. This role manages the email platform, centralized calendar, and audience segmentation to drive engagement, attendance, membership, and revenue. The Email Manager ensures brand and messaging consistency while coordinating cross-functional teams and maintaining best practices in email marketing.
Requirements
- Bachelor’s degree in marketing, communications, or related field, or equivalent experience
- 3–5+ years of experience in email or digital marketing
- Experience with email marketing platforms (e.g., Campaign Monitor or similar)
- Strong project management, organizational, and analytical skills
- Excellent written and verbal communication skills
- Ability to manage multiple priorities and collaborate across departments
Responsibilities
- Lead the development and execution of the institutional email marketing strategy and calendar
- Manage audience segmentation, list health, and performance optimization using data-driven insights
- Own and administer the email platform (Campaign Monitor), including testing, deployment, and troubleshooting
- Create, maintain, and update standardized email templates aligned with approved design direction
- Oversee institutional email lists (e.g., Global, Programs & Events, Kids & Families) and ensure compliance
- Manage the centralized email calendar, coordinating with departments to align messaging, timing, and cadence
- Build, format, test, and deploy email campaigns using approved templates and content
- Collaborate with internal teams and external vendors (e.g., Mail Bakery) to support campaign execution and technical needs
- Serve as the primary point of contact for email processes, establishing workflows and reinforcing roles across teams
- Provide guidance to departments on timelines, template usage, and email best practices
- Ensure consistency in brand voice, messaging, and user experience across all communications
Benefits
- Free general admission to the museum for you and your immediate family
- Discounted guest tickets for admission
- Discounts on gift memberships
- Special staff tours and presentations from our curatorial and conservation teams
- Discounts at the museum restaurant, museum cafés, and museum retail and online stores
- Medical, dental, and vision benefits
- Fully paid short-term disability insurance, long-term disability insurance, and life insurance
- Health savings or flexible spending account program
- Retirement savings program with museum match
- Paid vacation, personal days, sick days, and holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
