Email Marketing Manager

UFC•Las Vegas, NV

About The Position

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 300 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 950 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Requirements

Bachelor’s degree in marketing, Business, or a related field, or equivalent professional experience.
Minimum of 5+ years of experience in email marketing, digital marketing, or CRM strategy.
Demonstrated ability to develop and lead strategic marketing initiatives, balancing long-term planning with real-time execution.
Proven experience managing multiple complex projects simultaneously, with strong prioritization and decision-making skills.
Advanced analytical capabilities, including the ability to interpret data, exercise sound judgment, and drive performance-based decisions.
Experience collaborating cross-functionally and influencing stakeholders across multiple business units.
Strong understanding of email marketing platforms and CRM systems, with the ability to adapt to and optimize new technologies.
Excellent written and verbal communication skills, with the ability to guide messaging strategy and campaign direction.
High level of attention to detail, organization, and accountability in a fast-paced environment.
Demonstrated ability to handle sensitive customer and business data with discretion and professionalism.

Responsibilities

Design, manage, and optimize a comprehensive global email marketing strategy, including newsletters, lifecycle campaigns, and revenue-driving initiatives.
Own and direct the execution of all email marketing campaigns, exercising judgment in campaign structure, messaging, segmentation, scheduling, and deployment.
Develop and implement advanced audience segmentation and targeting strategies to improve engagement, conversion, and retention across diverse fan cohorts.
Analyze campaign performance and translate data into actionable insights, continuously refining strategy through A/B testing, experimentation, and performance optimization.
Oversee the global email marketing calendar, ensuring strategic alignment with company-wide initiatives, key events, and revenue priorities.
Lead cross-functional collaboration with teams including Consumer Products, Partnerships, UFC FIGHT PASS, Creative, and Corporate Communications to design and execute integrated campaigns.
Establish and enhance scalable processes and workflows to improve operational efficiency, campaign execution, and reporting accuracy.
Direct the development of reporting frameworks, dashboards, and KPIs, providing leadership with clear visibility into campaign effectiveness and business impact.
Partner with Data and CRM teams to manage audience data integrity, segmentation logic, and database growth strategies.
Oversee compliance and governance of email marketing practices, ensuring adherence to applicable regulations (CAN-SPAM, GDPR, CCPA) and internal standards.
Evaluate and optimize marketing technology platforms (e.g., Zeta, Marigold, Flowcode), recommending enhancements and ensuring effective system utilization.
Execute additional strategic projects and initiatives, proactively identifying opportunities to improve performance and expand marketing capabilities.