Email & Digital Marketing Specialist (Seasonal/Temporary)

International Foundation of Employee Benefit Plans • Brookfield, WI

4d • Hybrid

About The Position

This is a Full-Time, Temporary position for approximately five months, seeking a motivated professional to contribute to meaningful projects and gain hands-on experience. The role involves strategically collaborating with internal teams to create and implement marketing initiatives for the Wellness Alliance brand products and services. The specialist will focus on creating email and digital marketing campaigns to communicate the Wellness Alliance brand, mission, and services to key target audiences. The Wellness Alliance is an affiliate organization of the International Foundation of Employee Benefit Plans.

Requirements

• A Bachelor’s Degree in Marketing or a related field with at least five (5) years of successful experience in marketing communications, advertising, copywriting and/or public relations.
• Proven experience in marketing writing with demonstrated proficiency to curate unique copy for various target audiences and marketing channels.
• Strong knowledge of the terminology concepts of direct marketing and an excellent command of current office software.
• Experience with and solid understanding of integrated database programs such as AMS/CRM, and Marketing Automation software such as Informz, Eloqua, Constant Contact, Mail Chimp or Hubsput.
• Successful hands-on experience with email marketing, direct mail and digital/interactive media such as SEO, paid search, and retargeting advertising.
• Proven ability to lead, develop, and manage marketing campaigns across several cross-functional teams.
• Strong team player with excellent communication skills (both oral and written).
• Creative, self-motivated with excellent organization skills, and the ability to multi-task while working in a diverse business environment.
• Strong computer literacy with proficiency in Word and Excel.
• The International Foundation will always consider candidates with an equivalent combination of education and relevant experience.

Nice To Haves

• Agency experience is a plus.
• Knowledge of other analytical tools is a plus.

Responsibilities

• Plan, create and execute email marketing campaigns, including copywriting, audience lists, automated emails, website updates, and creative coordination.
• Manage the email calendar and coordinate schedules, audiences, and messaging with internal teams.
• Support product messaging and promotional copy while maintaining brand consistency through all marketing campaigns.
• Create and manage the paid search and retargeting campaigns to drive awareness and generate leads to improve results.
• Understand AMS or CRM systems to create targeted promotions based on a member status, activity or purchases.
• Ensure knowledge of email compliance laws and best practices, including, but not limited to CAN-SPAM, CCPA, GDPR, and CASL laws.
• Track marketing campaign performance and make suggested improvements based on results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level