Email Developer

Regis University • Denver, CO

9d • $55,000 - $63,000

About The Position

The Email Developer builds, maintains, and manages Regis University’s email marketing campaigns and landing page assets, including forms and preference-management experiences. The role combines audience segmentation, dynamic content, analytics, reporting, and domain health monitoring to support high deliverability and engagement. As part of the Strategic Marketing and Communications team, the Email Developer ensures mobile-first design and accessibility compliance, improves user experience, and leads spam testing, deliverability strategy, and data analysis. The role also works with team members and work-study students on quality assurance, develops student-centered email messaging, and supports SMS strategy as a backup for bulk SMS deployment under the direction of the Associate Director, Marketing Automation.

The position collaborates with project managers, content owners, and creative teams to improve email production, campaign messaging, design, and performance in alignment with university objectives. It manages project timelines and documentation, maintains standard operating procedures and onboarding resources, and supports the evolving objectives of the Enrollment Management team.

Requirements

• Bachelor’s degree in Computer Science or a related discipline, or an equivalent amount of relevant experience, including design development and testing; applicants relying on equivalent experience must explain its relevance.
• At least 3 years of hands-on experience creating HTML emails.
• Advanced understanding of web development tools and technologies such as CSS, JM1, and Photoshop.
• Experience with HTML authoring tools.
• Experience developing emails with dynamic content.
• Experience performing extensive rendering and accessibility-compliance testing.
• Experience developing mobile-responsive emails and landing pages.
• Experience integrating multimedia, including video, audio, and animation, into landing pages.
• Knowledge of email compliance regulations.
• Excellent verbal and written communication skills.
• Ability to interact effectively and collaboratively with people and departments.
• Strong organizational skills and attention to detail and precision.
• Demonstrated ability to build and test marketing landing pages, forms, and dynamic content that support lead capture, communication preferences, and campaign conversion.
• Knowledge of audience segmentation and personalization for relevant, targeted communications.
• Demonstrated ability to evaluate and improve student-centered email copy, subject lines, preview text, and calls to action for engagement.

Nice To Haves

• Strong proficiency in JavaScript.
• Experience working on teams that use project management methodologies.
• Experience with Pardot, Node.js and Express templating frameworks, CRM and form integration, relational databases, or scripting languages such as ASP and PHP.
• Experience supporting bulk SMS campaigns, including audience segmentation, deployment, consent and preference management, and performance analysis.
• Experience building landing pages and forms in Pardot, including conditional content and CRM-connected communication preference updates.

Responsibilities

• Build, code, maintain, and test interactive, mobile-friendly email experiences using HTML/CSS and current email development best practices.
• Perform QA across devices, email clients, and internet service providers to verify accessibility, consistent rendering, and user experience; coordinate work-study students in QA activities.
• Develop and test audience-specific dynamic content in emails and landing pages.
• Validate landing page functionality, accessibility, responsiveness, forms, data updates, and tracking before launch.
• Lead spam and deliverability testing, monitor deliverability trends, and implement strategies to improve inbox placement and reduce spam rates.
• Manage DNS settings and SPF, DKIM, and DMARC records to support authentication and email reputation.
• Analyze deliverability and engagement metrics, plan and implement A/B tests, and assess audience-segment performance.
• Produce weekly email performance reports and ad hoc reports, including metrics on spam complaints, clicks, and A/B test results.
• Test and improve subject lines, preview text, calls to action, and landing-page experiences to improve engagement and conversion.
• Recommend email campaign improvements using historical performance, industry best practices, and emerging approaches.
• Advise project managers and creative teams on email production, design, layout, messaging, and deliverability in support of university objectives.
• Review and recommend revisions to email copy and campaign messaging to ensure it is student-centered, actionable, and consistent with the university brand and campaign objectives.
• Support SMS strategy and audience segmentation, and provide backup for bulk SMS deployment under the direction of the Associate Director, Marketing Automation.
• Ensure compliance with email privacy regulations, including GDPR and CAN-SPAM, and apply security practices that protect user data.
• Manage project timelines in Wrike and meet campaign deadlines aligned with enrollment objectives.
• Maintain standard operating procedures and onboarding resources for email development, landing pages, segmentation, QA, reporting, and backup SMS deployment.
• Stay current on email development, deliverability, and emerging technology trends and apply relevant practices to improve engagement.
• Take on additional tasks in support of the Enrollment Management team’s evolving objectives and strategic goals.

Benefits

• Comprehensive group health insurance, including medical, dental, vision, disability, and life insurance.
• Tuition benefit for employees, spouses, and dependents.
• Paid Mission leave for service or personal reflection.
• The “Gift of Time” when Regis closes between Christmas Day and New Year’s Day.
• Options for flexible work arrangements based on position.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level