Email & CRM Associate Manager

Perry Ellis International•Miami, FL

About The Position

Perry Ellis International, Inc. represents a diverse portfolio of lifestyle apparel brands. The Company, through its wholly owned subsidiaries owns and licenses nationally and with a brand portfolio of over 40 Brands domestically and internationally recognized brands including: Perry Ellis®, Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. We are seeking a data-driven and results-oriented Email & CRM Associate Manager to own the end-to-end strategy, execution, and optimization of our direct-to-consumer (DTC) messaging channels. In this role, you will lead our lifecycle marketing efforts across Email and SMS—driving customer retention, expanding audience segmentation, and building automated flows that directly impact revenue. You will work closely with cross-functional partners and external tech vendors to turn performance data into actionable insights, continually optimizing campaigns through rigorous testing and advanced personalization tactics.

Requirements

4-year college degree in Marketing, Communications, Business Administration, or a related field.
3–5 years of dedicated digital marketing experience, with proven expertise in CRM, email marketing execution, and loyalty program management.
Advanced skills in Microsoft Excel (data manipulation, pivot tables, VLOOKUPs/XLOOKUPs), Word, PowerPoint, and Google Workspace.
Hands-on experience with enterprise-level Email Service Providers (ESPs like Klaviyo, Salesforce Marketing Cloud, Attentive, or similar), SMS platforms, and Loyalty software tools.
Strong analytical capabilities with a demonstrated history of evaluating campaign KPIs, conducting A/B testing, and translating customer data into actionable growth strategies.
Proactive leader capable of prioritizing multiple projects independently and executing high-impact initiatives in a fast-paced environment.
High standard of accuracy regarding data segmentation, campaign link testing, compliance, and project timelines.
Excellent communication skills, capable of working seamlessly with cross-functional partners, internal leaders, and external vendors.
Agility to adapt to changing priorities while maintaining a dynamic, solution-oriented approach under tight deadlines.

Responsibilities

Oversee the end-to-end planning, execution, and deployment of campaign emails and SMS initiatives; develop automated lifecycle flows, segment audiences, and drive revenue through dedicated CRM channels.
Lead the audience segmentation strategy, leveraging customer data insights to enhance dynamic personalization, refine messaging relevance, and improve click-through rates across all campaigns.
Build and optimize automated retention processes—such as browse/cart abandonment campaigns and dynamic inventory alerts—to drive measurable sales lifts and improve customer lifetime value.
Oversee continuous A/B testing programs focused on refining content, design, subject lines, and timing tactics to optimize campaign performance and maximize conversion rates.
Track, analyze, and report on key metrics including revenue, CTR, conversion rates, open rates, and engagement; generate monthly CRM analyses and present actionable findings to leadership while ensuring omnichannel data integration.
Collaborate closely with cross-functional partners—including Site Teams, Designers, Brand Marketing, and Store Ops—to align email and CRM initiatives with broader commercial goals and product launches.
Partner with Legal and Technical Development teams to ensure strict compliance with global privacy regulations (TCPA, GDPR, CAN-SPAM); oversee list hygiene, bot suppression, and overall database health to maintain peak deliverability.
Manage third-party vendor relationships—including Email Service Providers (ESPs), SMS platforms, and DTC software tools—ensuring deliverables meet strategic brand standards and timelines.