Editor - The Blast

Banijay Americas
•Remote

About The Position

The Blast is a fast-moving entertainment and celebrity news brand, covering breaking stories, exclusives, viral conversations and popular culture. Since launching in 2017, it has built a significant digital audience in a highly competitive market. We are entering the next stage of growth: sharpening our editorial identity, creating more distinctive journalism and franchises, expanding audience reach and loyalty, and growing across search, social and emerging distribution channels. We are looking for an ambitious, entrepreneurial Editor to lead that next phase. This is an outstanding opportunity for a high-performing Deputy Editor, Senior Content Editor, News Editor, Audience Editor, Senior Journalist or Content Lead who is ready to run a digital publication. This is not simply an operational editing role. The successful candidate will define what The Blast should become, develop the editorial strategy to get there, and lead the team in delivering it. You will combine excellent news judgement with a deep understanding of digital audiences, data, search, social platforms and the pace of entertainment journalism.

Requirements

  • Strong digital publishing experience, ideally in entertainment, celebrity, lifestyle, popular culture, viral content or another high-volume consumer environment.
  • Excellent editorial judgement.
  • A strong instinct for what audiences will read and share.
  • The confidence to bring new ideas into a busy newsroom.
  • A track record of developing or materially contributing to successful content and audience strategies.
  • Evidence that your editorial decisions have delivered measurable gains in traffic, engagement, search visibility, social reach, returning readership or brand recognition.
  • Strong working knowledge of SEO, Google Discover, social distribution, analytics and the changing digital publishing landscape.
  • Experience commissioning and editing writers, alongside excellent headline-writing and story-packaging skills.
  • The ability to turn data into clear editorial decisions without losing creativity, editorial standards or audience instinct.
  • A practical interest in using AI and emerging technology to improve workflows and audience intelligence, with appropriate editorial oversight.
  • Energy, resilience, accountability and a genuine desire to build a distinctive entertainment brand.
  • Must have unrestricted work authorization to work in the United States.
  • Must be 18 years or older.

Responsibilities

  • Develop and implement an editorial and content strategy that grows audience, engagement, reach, loyalty and brand recognition.
  • Establish a distinctive editorial voice and identify the stories, formats, franchises and verticals that The Blast can own.
  • Lead the daily news agenda, ensuring fast, intelligent coverage of breaking celebrity and entertainment stories.
  • Build a balanced content mix across breaking news, exclusives, original reporting, interviews, features, viral and social-led stories, and evergreen opportunities.
  • Increase the proportion and impact of original journalism through repeatable formats, exclusives and editorial franchises.
  • Use audience data and competitive intelligence to improve commissioning, headlines, story selection, publishing cadence and distribution.
  • Develop acquisition plans across Search, Discover, social media, referrals, newsletters, direct traffic and emerging platforms.
  • Manage, motivate and develop writers and contributors; set clear standards for accuracy, sourcing, quality, speed, tone and performance.
  • Work closely with SEO, audience development, social, commercial and product colleagues so editorial growth supports the wider business.
  • Set KPIs, report regularly on performance and test new formats, platforms and audience propositions.
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