Editor, Weekend Audience

The New York Times•New York, NY

2d•$145,000 - $165,000•Hybrid

About The Position

The New York Times is looking for an editor to help lead our teams across our flagship social accounts and search, with a focus on weekend programming. A successful candidate for this role will bring expertise in all things audience growth off-platform, including search and social platforms as well as emerging ones, a strong sense of news judgment and audience signals, as well as a keen eye for off-platform photos, graphics and videos. The editor will help establish a vision for shaping and targeting our journalism for different platforms to ensure that the full breadth of Times journalism finds audiences on weekends. This role bridges tactical execution and high-level strategy. Leading the work of a small team of off-platform editors during the weekends, you will work story by story — including helping to program our social accounts — and think more broadly about the mix of our off-platform social report, and how it should or should not differ from the weekday to the weekends. You will also have a hands-on role in ensuring our journalism appears across high-demand topics for users who seek news, but haven't yet made The Times their destination for news.

Requirements

7+ years of experience in social media, SEO or digital journalism for a news organization
Excellent news and editorial judgment and exceptional editing skills
Proven track record of identifying real time coverage opportunities using internal data and external audience signals
Consistent record running social accounts and/or search optimization for major news outlets, both in a hands-on way as an editor and in a supervisory role
Strong writing and editing skills, and knowledge of Times style or the ability to absorb and apply it quickly

Nice To Haves

Experience managing direct and dotted line reports
Experience with social video, and video-first platforms
Passion for The New York Times mission and commitment to be part of our innovation and growth

Responsibilities

Play a lead role in shaping our weekend social report off-platform. This will include leading the work of social editors to develop effective ways to share Times journalism off-platform, as well as helping to execute those strategies day to day and week to week
Conduct daily performance tracking and detailed analysis to identify immediate content opportunities and necessary optimizations.
Systematically translate complex changes and day-to-day observations into clear, timely, and actionable editorial SEO recommendations and best practices for various newsroom teams.
Help to lead our weekend report off-platform, ensuring that priorities are shared on key platforms where they are most likely to find audiences and helping to organize broader plans for signature enterprise stories and other priority projects.
Monitor on-site and off-platform conversations and signals for story ideas.
Developing, refining and upholding the voice of The Times on all of our off-platform channels, exhibiting excellent news judgment and audience-sensitive framing.
Interpreting data and signals to know what pieces are the right fit for what audiences both on and off our platforms.
Working with journalists in the newsroom on best social media and SEO practices, including framing pieces for specific audiences.
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.