Contributing Audience Editor

Her Campus Media•New York, NY

8d•Remote

About The Position

Her Campus Media is seeking a creative, organized, strategic, growth-minded Contributing Audience Editor to build highly engaged audiences around editorial initiatives. The primary focus of this part-time role is owning and executing the social and newsletter strategy for @sorority, a social-first brand about Greek life. The editor will help establish @sorority as a must-follow destination for Gen Z women interested in college sorority experiences, developing and executing social programming and newsletter strategy while identifying new formats, franchises, and growth opportunities. The role also supports special projects and emerging audience opportunities across Her Campus Media, including strategies for new launches, editorial initiatives, and platforms. The editor will work remotely for 28 hours per week, report to the Director of Social, and collaborate with the VP of Content Strategy, Social Producer, content creators, freelancers, and cross-functional teams across HCM.

Requirements

At least 3 years of experience in social media, audience development, editorial, video, newsletters, or a related field.
Strong understanding of Greek life, sorority culture, and the college experience.
High proficiency with Instagram, TikTok, and YouTube, awareness of emerging social tools and platforms, and understanding of how audiences discover, consume, share, and engage with content.
Experience with newsletter strategy, including factors that drive opens, clicks, subscriber growth, and retention, and using analytics to inform decisions.
Strong editorial instincts and understanding of audience growth, engagement, community building, and content optimization.
Excellent writing, editing, and copyediting skills, including the ability to write in a smart, funny, current voice native to Gen Z.
Comfort creating and packaging lightweight social content using Canva, CapCut, or similar platforms.
Excellent organizational and project management skills, including managing multiple projects, stakeholders, and deadlines.
Ability to work autonomously, proactively identify opportunities, shift priorities, and take on new projects as HCM needs evolve.

Nice To Haves

Experience working with Gen Z, college, lifestyle, or women-focused audiences.
Personal experience with or professional coverage of Greek life.

Responsibilities

Own and execute the social and newsletter strategy for @sorority across channels, focusing on audience growth and engagement.
Own the launch and ongoing editorial direction of the @sorority newsletter, writing guaranteed monthly sends and additional sends as needed.
Manage the @sorority editorial calendar, collaborating with in-house content creators to create, write, edit, package, and publish social and newsletter content, and develop a consistent pipeline of timely, relevant content across social channels.
Develop content pillars, recurring social franchises and formats, and newsletter programming that establish a distinct voice and identity for @sorority.
Project manage larger social initiatives for @sorority and other social-first moments, including scripted and unscripted video series and editorial tentpoles.
Monitor Greek life-related trends, memes, news, and conversations relevant to the audience, and respond thoughtfully to content opportunities.
Monitor social and newsletter performance, analyze audience behavior, and turn insights into actionable content and growth recommendations.
Support audience strategy and project management for additional HCM special projects, launches, and emerging initiatives.
Collaborate with editorial, community, branded content, and other HCM teams.
Prioritize diversity, equity, and inclusion in @sorority coverage to reflect the breadth of the Greek life experience.