ED, Skincare Intelligence

ELC Beauty LLC • New York, NY

6d

About The Position

This role is responsible for accelerating the company’s online business by transforming its retailer.com business and developing critical marketing capabilities. The position deploys and optimizes marketing to maximize conversion and visibility on key retailer sites, including retail media investment, sponsored products, and eMerchandising. The role partners with key retailers to deploy and optimize media campaigns, report on results, and develop new capabilities.

The role drives performance marketing strategy and execution across search, display, and onsite retailer features. It owns marketing analytics and insights, collaborating with data scientists and engineers to build dashboards, measure growth and revenue KPIs, and improve retailer-site sales. It oversees real-time campaign optimization, reports quarterly and annual marketing budgets and revenue targets to senior leadership, and leads testing of new customer acquisition channels. The position also collaborates with Supply Chain & Operations and Finance to align sales forecasts, budgets, and revenue targets with marketing investment around key shopping moments and promotional periods.

Requirements

• 10+ years of experience in analytical marketing roles.
• Hands-on media experience in performance marketing, growth marketing, and/or paid search, including the ability to manage and optimize PPC campaigns.
• Strong growth marketing skills, retail experience, and deep knowledge of media.
• Ability to translate insights into actions through analytics and tools to deliver business outcomes.
• Experience extracting insights from data and summarizing performance in an easily digestible way.
• Ability to craft compelling stories from data and educate cross-functional counterparts.
• Ability to work effectively in fast-paced, changing environments and curiosity to test new tactics.
• Proactive approach to identifying opportunities early and recommending innovative strategies and solutions.
• Strong time-management skills and ability to work across multiple brands concurrently.
• Expertise in key digital media channels such as display, social, video, mobile, search, and email, and understanding of shopper targeting throughout the funnel to drive conversion.

Nice To Haves

• Experience with retailer media platforms, retailers’ first-party data, retailer sponsored products, or paid search, such as Lazada, Amazon, Shopee, Tmall, AliExpress, Criteo, or CitrusAd.
• Recognized thought leadership in retail media and paid search best practices, with the ability to inform future strategies.

Responsibilities

• Develop and execute performance marketing practices across search, display, and onsite retailer features and functionality.
• Partner with key retailers to deploy and optimize media campaigns, report results, and develop new capabilities.
• Own marketing analytics and insights; work with data scientists and engineers to build dashboards and measure KPIs.
• Analyze performance marketing data and continuously improve retailer-site performance and sales.
• Oversee real-time execution optimizations to ensure efficient marketing investment.
• Report quarterly and annual marketing budgets and revenue targets to senior leadership within the Online Channel and North America Region.
• Lead ongoing testing of innovative channels for customer acquisition.
• Partner with Supply Chain & Operations and Finance to align sales forecasts, budgets, revenue targets, and marketing investments for key shopping moments and promotional periods.
• Translate data insights into actions and business outcomes, and communicate performance through clear, compelling stories to cross-functional partners.
• Manage work across multiple brands concurrently.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed