Ecommerce Specialist - DIY
About The Position
The DIY Ecommerce Specialist will be accountable for delivering an exceptional omni-channel experience for our retail customers to maximize conversion and increase sales. The responsibilities of this role includes SKU setup and maintenance within DIY retailer portals or data management systems, content enhancements, creative requests, product reviews management, and content organization for retail accounts within various portals. This person will use efficient tactics to execute on data-driven, omni-channel strategies for our retail customers (Home Depot, Lowes, Menards, Tractor Supply, Ace). The ideal candidate is confident using technology to enhance our SKU launch process and content management approach to execute best in class omni-channel experiences.
Requirements
- Clear understanding of the technical nature around item setup (attributes, taxonomy, image needs, asset specs, etc.) and experience writing creative briefs
- 2+ years’ eCommerce, site merchandising, item setup, project management, category management, or digital marketing
- Expertise in Retailer Portals - Home Depot (IDM), Lowes (learn new IMA system)
- Experience with excel item setup templates
- CPG and eCommerce experience required
- Highly organized and able to efficiently manage multiple projects with great attention to detail
- Proven experience of managing and optimizing online sales on omni-channel platforms
- Strong understanding of eCommerce and retail best practices
- Excellent project management, communication, and prioritization skills
Nice To Haves
- Channel Advisor, Syndigo and Bazaarvoice experience a plus
- Degree in Marketing, Business Management, or related field preferred, or appropriate combination of education and relevant practical experience
Responsibilities
- Set up all new items for retail customers, including store and online retailer listings (Home Depot, Lowes, Menards, Walmart, etc.)
- Manage and review merchandise presentation for online retail partners to ensure the categorization, imagery, copy, pricing, and site placement meet brand standards
- Coordinate with Product Marketing and Sales teams to execute best-in-class product launches on time
- Analyze .COM sales to optimize the customer experience, make suggestions, and take action to improve conversion rate
- Manage product review syndication and gather product reviews, as needed, across all retail customer sites
- Monitor and conduct site audits for accuracy of product listings
- Serve as liaison between Sales and Product Marketing to ensure Omni-Channel programming delivers on both Brand and Customer objectives
- Track status of projects, communicating with relevant cross-functional teams, and providing quality assurance of retail partners
- Recommend retailer specific improvements, updates, and changes necessary for best-in-class merchandising
- Work Merchant Teams at the retailers to present promotional offerings and suggested areas to spend on
- Optimize SEO, keyword rankings and product listings continuously
Benefits
- Medical, dental, and vision insurance
- 401k and FSA option at your discretion
- Paid Vacation and Holidays
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
