eCommerce Marketplaces Manager

Nature's Sunshine Products•Lehi, UT

About The Position

Nature's Sunshine is seeking a results-driven eCommerce Marketplaces Manager / Sr. Manager to join their digital team. This role is responsible for establishing, optimizing, and growing the company's presence across major third-party online marketplaces including Amazon, Walmart, Target, iHerb, Vitacost, and others. The ideal candidate will have deep hands-on experience with one or more of these platforms, a strong commercial mindset, and a passion for driving measurable growth in a competitive marketplace environment. The exact title will be dependent on the candidate's experience level.

Requirements

5+ years of hands-on experience managing eCommerce marketplace channels, with demonstrated success on Amazon, Walmart, Target, and/or iHerb+Vitacost
Proven experience setting up and scaling seller or vendor accounts on major marketplace platforms, including full listing creation, content optimization, and advertising management
Deep knowledge of marketplace algorithms, search ranking factors, and best practices for driving discoverability and conversion
Experience managing marketplace advertising platforms (Amazon Ads, Walmart Connect, or equivalent) and optimizing campaigns for ROAS and revenue growth
Proficiency with marketplace seller portals and third-party management tools (e.g., Seller Central, Walmart Seller Center, Helium 10, Jungle Scout, or similar)
Strong analytical skills with the ability to interpret marketplace data and translate insights into strategy
Strong written and verbal communication skills, with the ability to collaborate effectively across teams
Highly organized with strong project management skills and the ability to manage multiple marketplace accounts simultaneously

Nice To Haves

Experience in the supplements, health, fitness, or nutrition industry, including familiarity with regulatory and compliance requirements for health products on marketplace platforms
Experience managing both 1P (vendor/wholesale) and 3P (seller) marketplace relationships
Experience with ERP or PIM systems for product data management

Responsibilities

Lead the end-to-end setup and launch of Nature's Sunshine storefronts and product listings on third party marketplaces.
Execute channel strategies and build scalable frameworks for new marketplace entry.
Create, maintain, and continuously optimize product listings including titles, descriptions, bullet points, images, A+ content, and backend keywords to maximize search visibility, conversion, and Buy Box performance across all marketplace channels.
Plan and manage paid advertising campaigns (e.g., Amazon Sponsored Products, Walmart Connect) and promotional programs including deals, coupons, and seasonal campaigns to drive traffic and sales growth.
Coordinate with supply chain and operations teams to ensure adequate inventory levels, manage fulfillment configurations (FBA, WFS, drop-ship, etc.), and resolve operational issues such as stranded inventory, suppressed listings, or compliance flags.
Track, analyze, and report on marketplace KPIs including sales revenue, units sold, conversion rates, advertising ROI, Buy Box percentage, and competitive positioning.
Translate data into actionable strategies and present findings to leadership.
Monitor competitor activity, pricing trends, and marketplace algorithm changes.
Proactively adjust strategies to maintain and grow Nature's Sunshine's competitive position across all channels.
Enforce brand standards, MAP pricing policies, and marketplace terms of service.
Identify and escalate unauthorized sellers or counterfeit activity.
Ensure all listings meet platform-specific regulatory and compliance requirements for health and supplement products.
Partner with marketing, creative, regulatory, finance, and operations teams to align marketplace initiatives with broader company goals and ensure timely execution of product launches, promotions, and content updates.