Ecommerce Manager

Kiokii Inc•Markham, ON

About The Position

We are looking for a strategic, analytical, results-driven, and customer-obsessed Ecommerce Manager to lead and scale our digital sales channels. You will oversee the end-to-end management and performance of our ecommerce platform and be responsible for optimizing the online shopping experience, increasing conversion rates, and driving revenue growth across our ecommerce platforms. This role is perfect for a hands-on, strategic thinker who is passionate about beauty, understands digital commerce, and thrives in a fast-moving, culturally rich retail environment. You will be responsible for curating and optimizing the customer journey from homepage to checkout while collaborating cross-functionally to drive digital sales, boost brand visibility, and deliver a seamless omnichannel experience.

Requirements

Bachelor’s degree in Business, Marketing, Ecommerce, or a related field
5+ years of experience in ecommerce management, preferably in beauty, lifestyle, or consumer retail
Deep understanding of Shopify or Shopify Plus, able to manage backend operations, and have proven success driving DTC growth and conversion through the platform
Relevant credentials such as Google Analytics Individual Qualification (GA4), Advanced Google Analytics Certificate, Shopify Foundations Certification, and Google Data Analytics Professional Certificate.
Basic knowledge of Liquid/HTML/CSS, and proficiency with digital tools including Looker/BI platforms, and Smile.io, and project management tools such as Monday or Miro.
Strong knowledge of SEO, SEM, UI/UX design, and digital merchandising best practices
Exceptional project management, vendor management, leadership, and organizational skills
A strong eye for customer behavior, content presentation, and market trends

Nice To Haves

Passion for the beauty industry and cultural awareness of the retail beauty space is a major asset

Responsibilities

Develop and execute the overall ecommerce roadmap to achieve traffic, conversion, and sales targets
Own the day-to-day operations of the ecommerce platform (Shopify), ensuring uptime, smooth navigation, fast load times, and mobile optimization
Set standards for product listing accuracy, categorization, site merchandising, and seasonal refreshes
Ensure consistent brand storytelling and visual merchandising across the site
Lead UX/UI enhancements, A/B testing, and new feature implementations
Monitor, analyze, and report on KPIs including traffic, sales, AOV, bounce rate, customer acquisition cost, conversion rate (CRO), customer lifetime value (LTV), and ROAS
Identify and implement strategies to drive traffic and improve conversion across all funnels
Provide weekly and monthly performance dashboards with actionable insights
Collaborate with the Marketing team to drive traffic, increase AOV, and boost customer acquisition and retention
Lead integrated campaigns across SEO, SEM, paid ads, email marketing, social media, and affiliate channels
Monitor and optimize key performance metrics (traffic, ROAS, CAC, conversion rate, bounce rate)
Coordinate promotions, bundles, launches, and online-exclusive offers aligned with market trends and seasonal plans
Enhance the end-to-end customer journey by leading O2O (Online-to-Offline) strategies that deliver a seamless experience across digital and in-store touchpoints.
Implement personalization, chat, loyalty (Smile.io), and upsell tools to improve engagement
Partner with the Customer Experience team to monitor feedback and resolve escalated issues quickly
Continuously collect customer data to inform future experience improvements
Lead implementation of tools or systems that enhance the shopping experience (chat, loyalty, personalization, etc.)
Collaborate with Logistics and Retail Operations strategically and identify & resolve gaps in inventory availability, overselling, and backorder management
Optimize return and exchange processes to support customer satisfaction and efficiency
Develop, manage, and optimize the ecommerce budget, allocating resources effectively across paid channels, tech tools, and operations
Identify cost-saving opportunities in logistics, digital advertising, and platform usage
Report monthly and quarterly on digital P&L, highlighting trends, insights, and opportunities for efficiency
Evaluate and integrate new ecommerce technologies (apps, tools, plugins) to enhance functionality and performance
Keep up with beauty trends and digital shopping behaviours to inform innovation
Test and launch new initiatives such as subscriptions, bundles, preorder drops, or exclusive online offers
Stay ahead of ecommerce and beauty industry trends while championing the unique impact of Asian beauty culture to position Kiokii Inc. as a digital leader in Asian beauty retail.
Lead and mentor the ecommerce team and external vendors, fostering collaboration and accountability
Align and collaborate with cross-functional teams including Marketing, IT, Finance, and Retail to drive shared goals and campaign execution