Ecommerce Manager

Face Foundrié•Eden Prairie, MN

3d•Onsite

About The Position

FACE FOUNDRIÉ is the world's largest facial bar, making skincare approachable, affordable, and accessible through results-driven services, expert estheticians, and a growing line of skincare products. With locations nationwide and rapid expansion ahead, we're looking for an Ecommerce Manager to own and grow our online retail business. The Ecommerce Manager will be responsible for the strategy, execution, and performance of FACE FOUNDRIÉ's ecommerce business. This role will own the day-to-day management of our online store, driving revenue growth through site optimization, product merchandising, digital promotions, customer retention, and conversion rate optimization. This is a highly analytical and entrepreneurial role for someone who loves ecommerce, understands consumer behavior, and is excited to build a rapidly growing channel from the ground up.

Requirements

3+ years of ecommerce management experience
Proven track record of growing ecommerce revenue and improving conversion metric
Experience with Shopify or similar ecommerce platforms
Strong understanding of ecommerce analytics and reporting
Experience with product merchandising, promotions, and customer lifecycle marketing
Highly analytical with strong problem-solving skills
Ability to manage multiple projects and priorities in a fast-paced environment
Excellent communication and collaboration skills

Responsibilities

Own ecommerce revenue, conversion, average order value, and customer retention goals
Develop and execute quarterly ecommerce growth strategies
Identify opportunities to increase online sales through promotions, bundles, subscriptions, and new initiatives
Monitor industry trends and recommend new opportunities to drive growth
Manage the ecommerce storefront and overall customer experience
Optimize site navigation, collections, product categorization, and merchandising
Ensure product pages are accurate, compelling, and conversion-focused
Coordinate product launches and seasonal campaigns online
Maintain site content and ensure a seamless shopping experience across desktop and mobile
Analyze customer behavior and site performance to improve conversion rates
Conduct A/B testing and implement improvements to key landing pages and product pages
Identify and resolve friction points throughout the customer journey
Develop strategies to improve cart conversion and reduce abandonment
Monitor and report on key ecommerce KPIs including: Revenue, Conversion Rate, Average Order Value, Customer Acquisition Cost, Customer Lifetime Value, Cart Abandonment Rate, Repeat Purchase Rate
Provide regular performance reporting and actionable recommendations
Utilize data to guide merchandising, promotional, and growth decisions
Partner with the Brand team to execute ecommerce campaigns, promotions, and product launches
Develop ecommerce-exclusive offers and programs
Support loyalty, referral, and subscription initiatives
Collaborate on email, SMS, and digital campaigns that drive online sales
Partner closely with the Merchandising Manager to ensure inventory alignment and product availability
Coordinate with external partners and platform vendors as needed
Work with Marketing, Creative, and Operations teams to ensure a cohesive customer experience across channels