eCommerce Manager

Mercedes-Benz of Westminster•Westminster, CO

3d•Onsite

About The Position

E-Commerce Manager Mercedes-Benz of Westminster | Westminster, Colorado | Full-Time Drive the digital retail experience for one of the world’s most respected automotive brands. Mercedes-Benz of Westminster is seeking a results-driven E-Commerce Manager to lead our online sales strategy, elevate the digital customer journey, and turn online interest into lasting client relationships. This role is ideal for a hands-on digital leader who combines automotive retail knowledge, strong analytics, and a commitment to an exceptional luxury experience.

Requirements

Three or more years of e-commerce, digital marketing, BDC, internet sales, or related leadership experience; luxury automotive retail experience strongly preferred.
Demonstrated success improving lead conversion, digital campaign performance, and online customer engagement.
Working knowledge of dealership websites, CRM platforms, digital retail tools, paid search, social media, SEO, email marketing, and reputation management.
Strong analytical skills with the ability to translate performance data into practical action.
Outstanding communication, organization, leadership, and vendor-management skills.
A customer-first mindset, sound judgment, and attention to detail consistent with a luxury brand.
Ability to work on-site in Westminster, Colorado, and adapt to the schedule needs of a retail automotive business.
Someone looking for a lucrative career and not just a job.

Responsibilities

Develop and execute strategies that grow qualified website traffic, digital leads, appointments, vehicle sales, and customer retention.
Own the online merchandising experience, including inventory listings, vehicle descriptions, pricing accuracy, photography standards, and promotional content.
Monitor lead response time, contact rates, appointment activity, conversion, cost per lead, and return on advertising spend.
Manage CRM workflows and lead-handling processes to ensure timely, professional follow-up across phone, email, text, chat, and digital retail channels.
Partner with sales, marketing, BDC, fixed operations, and leadership teams to deliver a seamless online-to-showroom experience.
Coordinate with website, CRM, advertising, and third-party vendors; identify opportunities to improve performance and control costs.
Use analytics, market trends, and customer behavior to test campaigns, improve conversion paths, and guide business decisions.
Protect brand consistency and ensure digital content reflects Mercedes-Benz standards and the dealership’s premium customer experience.
Coach team members, establish clear performance expectations, and provide regular reporting and recommendations to leadership.