Ecommerce Manager

AutoNation • Fort Lauderdale, FL

70d

About The Position

Management of ecommerce and catalog marketing activities in alignment with unpaid channel strategies (including traffic from generative AI search) as well as product-level content strategies and implementation at scale to maximize impression to completed transactions funnel performance of AutoNation parts ecommerce business.

Requirements

• 5+ years of experience
• Bachelor’s degree in marketing / digital marketing
• Proficient at SEO strategies, running Google ads, Google Analytics 4, Excel
• Must meet company’s requirements for employment

Nice To Haves

• Even if you do not meet every requirement, we encourage you to apply.

Responsibilities

• Develop and execute SEO strategies to improve organic visibility, rankings, and traffic across all site pages.
• Continuously monitor, analyze, and optimize SEO performance, including technical health, on‑page content, and keyword targeting, to maximize organic ROI.
• Lead catalog management efforts, including product data accuracy, categorization, and content optimization to drive discoverability and sales.
• Develop catalog, product, and site search enhancements using existing platforms and available datasets.
• Implement interlinking, content enhancements, and strategies to maximize traffic from generative AI search.
• Manage projects from planning to execution, ensuring alignment with timelines, budgets, and cross-functional stakeholders.
• Collaborate with internal teams and external partners to coordinate catalog updates, campaign launches, and process improvements.
• Demonstrate behaviors consistent with the Company’s Vision, Mission, and Values in all interactions with customers, co-workers, and suppliers.
• Adhere to all company policies, procedures, and safety standards.

Benefits

• Competitive compensation
• 401k matching
• Health insurance
• Dental insurance
• Vision insurance
• Maternity benefits
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level