eCommerce Content Merchandiser & Writer

Lancaster Archery Supply • Leola, PA

9h

About The Position

This role focuses on enhancing the eCommerce experience through strategic merchandising, content creation, and data analysis. The primary goal is to optimize product discoverability, drive sales, and ensure a seamless user experience on the website. This involves analyzing sales data, curating buying options, writing engaging product content, and refining on-site search functionality. The position also requires populating and organizing product specifications and other data points within the NetSuite ERP system to improve filtering and overall site search performance. Quality assurance of product listings, descriptions, imagery, and presentation is crucial throughout the product lifecycle.

Requirements

• 2–4+ years of experience in an eCommerce role focused on product listing, content creation, or merchandising.
• Strong computer skills with proficiency in the Microsoft Office suite.
• Knowledge of archery products and a genuine enthusiasm for the outdoors/archery community.
• Excellent organizational and time-management skills; proven ability to prioritize, schedule, and track multiple initiatives in a dynamic environment.
• Strong communication skills, including clear writing, effective speaking, and active listening.
• Familiarity with NetSuite and basic HTML knowledge.

Responsibilities

• Merchandise, document, and analyze unique product upsells and cross-sells based on seasonality, inventory levels, and sales performance data.
• Curate additional buying options on product pages to improve inactive item sell-through rates while driving sales.
• Write and populate engaging, SEO/AEO/GEO-optimized “Why We Like This” sections and other product-specific content for the website.
• Analyze customer site-search data to optimize on-site search; refine product names, keywords, attributes, and filters for better discoverability.
• Monitor and reduce zero-search-results instances by crafting tailored search solutions that guide retail customers to the right products.
• Populate and organize detailed product “Specifications” in NetSuite ERP to improve the web shopping experience.
• Add and curate additional item data points to enhance product filtering and overall site search performance.
• Develop persuasive content for product listing pages in alignment with broader content and merchandising strategies.
• Perform QA on product titles, descriptions, imagery (including alternate views), and overall presentation to ensure accuracy and an optimal user experience throughout the product lifecycle.

Benefits

• Medical eligible 1st of the month after date of hire
• Dental eligible 1st of the month after date of hire
• Vision eligible 1st of the month after date of hire
• 401K
• Paid Vacation
• Paid Holidays
• Paid Sick
• Life Insurance and AD&D
• Short Term & Long Term Disability Insurance
• Employee Discount

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed