eCommerce, Content Manager

Nestle Operational Services Worldwide SA•Mississauga, ON

4d•CA$95,000 - CA$105,000•Hybrid

About The Position

Nestlé Purina is seeking an eCommerce Content Manager to lead the development of digital content strategies for online retailers. This role is crucial for driving sales and improving customer experience by ensuring content is strategically tailored for each platform. The position involves developing and briefing retail product and brand page content, optimizing digital assets, and collaborating with sales and brand teams to effectively showcase Nestlé Purina brands on retailer websites. The role blends brand storytelling with strategic thinking in the eCommerce space.

Requirements

A University degree in Business or Marketing or equivalent experience
A minimum of 2 years of eCommerce experience in content management (search and e-marketing a plus).
Minimum 1-2 years' work experience in the consumer packaged goods (CPG) industry
Experience with Salsify is essential; other Asset Management/DAMs acceptable

Nice To Haves

Experience with content guidelines specific to Canadian eCommerce / retailers (Amazon, Wal-Mart, Loblaws etc.) is highly preferred
Proven strategic approach to building data-driven content plans that align with brand guidelines to drive positive business outcomes
Be self-motivated, results focused with strong analytical skills and curiosity
Can navigate the complex & ambiguous with agility and a can-do attitude
Systems thinker with strong creative problem-solving skills
Passion for the evolving digital world and an interest in learning new technologies
Have an excellent understanding of technology (MS Excel, PowerPoint, Word, and Access) and a good understanding of network applications related to Sales Information.
SAP experience is an asset.

Responsibilities

Lead content strategy and planning to build compelling consumer experiences that drive engagement through eye-catching brand imagery, videos, and copy that meets retailer requirements.
Enhance content for search engine optimization (SEO) through effective keyword research and strategies, including copy optimization, Taxonomy/Tagging, Grouping Strategy, and Title Variation Strategy.
Lead test and learn content projects to continually improve performance and keep Nestle Purina Products at the forefront of new trends and opportunities.
Manage content across priority eRetailers, ensuring recency, relevancy, and accuracy by effectively managing timelines for new product launches and renovations.
Maintain close collaboration with retail account teams to understand retailer needs and site requirements.
Collaborate with internal teams (marketing, ecommerce, IT, sales, and creative) to align operational initiatives with broader business objectives.
Act as the internal champion for the creation and adaptation of eContent assets for product carousels and brand hub content areas on eRetailer sites, coordinating with cross-functional teams.
Encourage the utilization of new digital content tools and processes within cross-functional teams, including onboarding, training, and sharing protocols.
Work with the team to maintain a retailer product content and specifications library (Salsify).
Support the optimization of the Product Information Management (PIM) system, focusing on scalability, automation, and data enrichment.
Lead GS1 product governance efforts, ensuring adherence to global standards for product identification and data synchronization.
Collaborate with cross-functional teams to ensure the effective application of GS1 standards and resolve product data compliance issues.
Track eCommerce platform progress by establishing common performance indicators, action plans, and providing essential reporting.
Regularly monitor key competitor activity across eRetailer channels.
Use market data, analytics, site and content performance reports, and collaborator expertise to improve content relevance for consumers.
Conduct routine inspections of retailer websites to verify that product details, images, and brand communication are up-to-date and outstanding.
Identify retailer and consumer trends, establish external connections with industry experts, agencies, and customers to bring groundbreaking perspectives and capabilities.
Foster innovation within the eBusiness, marketing, and sales teams to build eBusiness salience and capability.
Ensure alignment to Purina US eCommerce guidelines, maintaining close contact with US counterparts.
Ensure up-to-date integration of eCommerce team initiatives in the Trade Calendar.
Develop/manage PFME pre and post evaluations in line with audit requirements.

Benefits

Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Four weeks of Vacation and five personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
Adoption benefits to remove some of the financial barriers associated with adoption
Up to 50% off – Nespresso Coffee Machine, Capsules and accessories
Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites)
Bring your dog to work!