Ecommerce Category Manager - Joe Fresh
About The Position
At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. Why is this role important? We are seeking a highly experienced and dynamic Ecommerce Category Manager to support the optimization of the online category strategy for the Joe Fresh eCommerce business. This role offers a unique opportunity to help shape the digital assortment and drive smarter customer acquisition, stronger retention, and deeper engagement strategies. You’ll collaborate closely with cross-functional partners across Joe Fresh and Loblaw Digital to report on key category results and help turn insights into strategic opportunities. The ideal candidate will bring a strategic mindset, strong analytical skills, and a passion for ecommerce and fashion retail.
Requirements
- Post-secondary degree in a related field.
- Minimum 4+ years of experience in retail buying or ecommerce category strategy.
- Understanding of how to interpret financial data and sound understanding of digital retail math.
- Advanced Excel skills (pivot tables, VLOOKUPs, data modeling).
- Exceptional communication and interpersonal skills.
- Results-oriented mindset with the passion for staying up to date with industry trends and emerging technologies.
- Passionate about fashion and ecommerce.
Nice To Haves
- Experience with data visualization tools such as Looker, Looker Studio or similar platforms is preferred
- Knowledge and experience utilizing additional data analysis tools (e.g., Python, R Studio) is an asset
Responsibilities
- Support in developing and executing short-term and long-term category strategies to deliver sales, margin, and inventory productivity targets, in alignment with overall business objectives.
- Lead the full year and periodic ecommerce sales forecast, with the ability to re-forecast based on category initiatives, promotional strategies, and evolving digital landscape.
- Responsible for providing weekly/periodic/quarterly/annual data insights on sales, margin, and category performance against budget and forecast to support decision making and optimization opportunities.
- Make recommendations on ecommerce promotional strategies based on category performance and manage ecommerce promotional calendar.
- Support the category strategy on third-party marketplaces including assortment selection, merchandising, and promotional plan.
- Partner with the Joe Fresh Category team to provide data insights and make recommendations to support and optimize the ecommerce category strategy.
- Partner with Digital Experience team to provide data-backed insights to support optimizations in online merchandising, navigation, and product storytelling.
- Partner with the digital marketing team to align category strategies with promotional campaigns, paid media efforts, and other marketing initiatives.
- Support new growth opportunities for the ecommerce business and monitor performance against specific growth KPIs.
Benefits
- Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
Number of Employees
5,001-10,000 employees
