E-Commerce Marketing Manager

Cherry Talent Group•Atlanta, GA

5d•Onsite

About The Position

Our client is an established home improvement company with multiple showrooms in the Atlanta area and a growing national eCommerce business. They specialize in doors, windows, and related hardware, serving builders, renovators, contractors, and homeowners. The company is entering an exciting stage of growth and is looking for an eCommerce Growth Lead to take ownership of its online revenue strategy. This is a hands-on leadership role for someone who is highly analytical, commercially minded, and comfortable making decisions based on data. You'll have the resources to execute your strategy, including a marketing team and technical support. Your focus will be determining what should be done, why it matters, and whether it is driving measurable results. The current eCommerce business generates approximately $5M in annual revenue, 90K monthly sessions, and a $2,500 average order value, providing a strong foundation with significant opportunity for growth.

Requirements

5+ years of experience in eCommerce, digital growth, performance marketing, or a related field
Advanced hands-on experience with Shopify; Shopify Plus strongly preferred
Strong working knowledge of GA4 and Google Search Console
Hands-on experience managing Google and Meta advertising
Strong understanding of eCommerce SEO, including both technical and on-page SEO
Demonstrated success growing eCommerce revenue with measurable results
Experience leading, directing, or managing the work of others
Strong analytical and problem-solving abilities
Comfortable working independently and making decisions without a highly structured playbook
Ability to connect marketing activity to actual revenue and profitability

Nice To Haves

Experience with some or all of the following is highly valuable: Analytics: GA4, Google Search Console, Shopify Analytics/ShopifyQL, Looker Studio Testing & CRO: Intelligems, Shoplift, Convert, VWO, Microsoft Clarity, Hotjar SEO: Screaming Frog, Ahrefs, Semrush, PageSpeed Insights, Core Web Vitals Paid Media: Google Ads, Performance Max, Shopping, Meta Ads Manager, Advantage+, Microsoft Ads Feeds: Google Merchant Center, Feedonomics, DataFeedWatch Lifecycle Marketing: Klaviyo, Postscript, Attentive Tracking: Google Tag Manager CRM: HubSpot or comparable platform Advanced spreadsheet skills; SQL is a plus
The client is especially interested in candidates who understand A/B testing, attribution, faceted navigation SEO, product data/metafields, variant-heavy product feeds, email/SMS deliverability, and modern changes in digital advertising and AI-driven search.
Experience in any of the following would be a strong plus: Home improvement, Building products, Doors, windows, or other construction-related products, Furniture or other high-consideration products, Omnichannel or multi-location retail, Businesses that sell both online and through assisted sales or quotes, Shopify Plus environments

Responsibilities

Own eCommerce revenue performance and the strategies driving growth
Monitor conversion rate, revenue per session, average order value, traffic quality, CAC, ROAS, and contribution margin
Analyze organic and paid traffic and understand the revenue generated from each channel
Track lead volume, lead quality, visitor-to-lead, and lead-to-customer conversion
Identify performance changes quickly and determine the underlying cause
Build and prioritize initiatives based on measurable business impact
Identify customer demand through search intent, on-site search, customer questions, sales objections, and competitor gaps
Develop clear content briefs for product pages, landing pages, videos, offers, and other marketing assets
Direct the content team on what to create and why
Measure content performance and continuously refine or eliminate underperforming initiatives
Manage Shopify merchandising, including product pages, collections, navigation, filters, search, and promotions
Identify and eliminate conversion friction throughout the customer journey
Regularly QA the website across desktop and mobile
Develop requirements for technical improvements and work with the technical team on implementation
Lead ongoing A/B testing and conversion optimization initiatives
Develop and execute eCommerce SEO strategy across product pages, collections, metadata, internal linking, structured data, and site architecture
Manage Google Search Console and GA4
Oversee Google and Meta advertising with a focus on revenue and margin
Manage product feeds, Google Merchant Center, and Meta catalogs
Support local search strategy across multiple showroom locations
Stay current on AI-driven search and changes in online product discovery
Own email and SMS as revenue-generating channels
Develop segmentation, automated flows, campaigns, and performance strategies
Oversee welcome, browse abandonment, cart abandonment, post-purchase, win-back, and quote follow-up campaigns
Develop digital lead-generation strategies for customers who require an assisted sales process
Ensure leads are properly captured, attributed, routed, and followed up
Lead and prioritize the work of two marketing/content team members
Establish priorities, expectations, and performance standards
Provide clear direction and constructive feedback
Maintain accountability for team output while allowing team members to own execution
Partner closely with technical leadership and outside agencies or vendors when needed