E-Commerce Manager

The Village Market•,

1d•Remote

About The Position

Village Retail is seeking a highly skilled and results-driven E-Commerce Manager to own and lead our online retail operations. This is a full-time remote role for a hands-on professional who brings deep fluency across every dimension of modern e-commerce, from Shopify store management and vendor relations to email automation, paid advertising, and social commerce. The ideal candidate is a proactive, self-directed operator who thrives in a fast-paced environment, holds themselves to an exceptionally high standard, and understands that every customer touchpoint is a direct reflection of our brand. Camera-ready professionalism and consistent availability during scheduled hours are required.

Requirements

2 to 4 years of hands-on e-commerce management experience with demonstrated results
Expert-level Shopify proficiency including product management, app configuration, and reporting
Strong understanding of omnichannel retail operations and online-to-offline integration
Advanced Klaviyo expertise including flow building, audience segmentation, and performance reporting
Strong email copywriting ability and design sensibility
Demonstrated ability to independently set up, manage, and optimize Google Ads and Meta Ads campaigns
Solid working knowledge of SEO best practices and their application across product pages and collections
Proficiency in Google Analytics 4 for performance tracking and reporting
Proven experience managing vendor or supplier relationships in a retail or e-commerce context
Strong communication skills for ongoing vendor coordination and issue resolution
Ability to write compelling, SEO-optimized product descriptions at scale
Meticulous attention to detail in maintaining accurate and consistent product catalogs
Strong data analysis skills with the ability to translate performance insights into action
Advanced proficiency in Excel and Google Sheets
Experience with project management tools including Asana, Monday.com, or Notion
Experience with AI tools in a professional e-commerce setting
Exceptional written and verbal communication skills
Extremely detail-oriented with a high standard for how the storefront is presented to customers
Ability to manage multiple projects and priorities simultaneously without losing accuracy or quality
Self-directed and capable of working independently with minimal oversight in a fully remote environment
Camera-ready and consistently available during all scheduled work hours
A minimum of three verifiable professional references is required; candidates without references will not be considered
A background check is required and must be successfully completed prior to the start of employment

Nice To Haves

Experience with SMS marketing is a plus
Experience with mission-driven, community-focused, or culturally relevant retail brands
Background working with small businesses, independent makers, or artisan product brands
Experience with Shopify POS and omnichannel inventory synchronization
Photography or graphic design skills including proficiency in Canva or Adobe Creative Suite
Google Ads or Klaviyo certification
Bachelor's degree in Marketing, Business, or a related field

Responsibilities

Manage all day-to-day Shopify storefront operations including product uploads, inventory management, pricing updates, and order processing
Optimize product pages for conversion through compelling imagery, descriptions, variant structuring, and cross-selling strategies
Configure and maintain Shopify apps and integrations including inventory sync, shipping, email marketing, analytics, and POS
Monitor site uptime, troubleshoot issues promptly, and coordinate with developers on technical updates
Manage checkout optimization, discount codes, gift cards, and promotional campaign execution
Ensure mobile responsiveness, site speed, and user experience consistently meet best-in-class standards
Sync inventory and sales data between online and physical retail locations
Keep the storefront current with new arrivals, seasonal content, promotions, and accurate product information at all times
Conduct regular audits to ensure product descriptions, pricing, imagery, and inventory are accurate and consistent
Maintain overall site integrity by removing discontinued products, resolving broken links, and enforcing consistent formatting across all pages
Serve as the primary point of contact for all vendors selling through Village Retail's e-commerce channels
Onboard new vendors to the platform, coordinating product setup, imagery standards, pricing, and inventory processes
Communicate proactively with vendors regarding inventory levels, restocking needs, and sales performance
Plan and coordinate product launches and promotional campaigns in collaboration with vendor partners
Track and analyze vendor performance metrics including sell-through rates, return rates, and customer feedback
Manage vendor expectations and resolve issues related to online orders, fulfillment, and customer inquiries with professionalism
Maintain accurate vendor records, product information, and pricing across all online channels
Negotiate terms for online exclusives, promotional placements, and featured opportunities
Ensure all vendors meet quality standards for product photography, descriptions, and packaging
Manage social commerce integrations across Instagram Shopping, Facebook Shops, and emerging platforms
Develop and oversee influencer and creator partnership programs with clearly defined deliverables and performance benchmarks
Create and distribute affiliate links, promo codes, and UTM parameters for accurate campaign attribution
Identify, recruit, and onboard micro-influencers and content creators aligned with Village Retail's mission and brand values
Track influencer and affiliate performance and calculate ROI across all campaigns
Own and execute the full email marketing strategy using Klaviyo
Build, segment, and maintain email lists using advanced segmentation strategies to deliver targeted, high-performing campaigns
Design, build, and deploy weekly newsletters featuring new arrivals, vendor spotlights, and promotional content
Create and continuously optimize automated email flows including welcome series, abandoned cart recovery, post-purchase follow-up, win-back campaigns, and back-in-stock notifications
Implement and manage SMS marketing campaigns integrated with the overall email strategy
A/B test subject lines, content, send times, and calls to action to maximize performance
Monitor email deliverability and maintain a healthy sender reputation
Execute a comprehensive SEO strategy to increase organic traffic and search visibility across traditional and AI-powered search platforms
Conduct keyword research for product pages, collections, and content to inform optimization priorities
Optimize on-page elements including title tags, meta descriptions, header tags, and image alt text across the storefront
Monitor and improve site speed and mobile usability on an ongoing basis
Track keyword rankings and organic traffic performance using SEMrush, Ahrefs, or comparable tools
Monitor Google Search Console for technical issues and leverage search performance data to inform strategy
Implement and maintain Schema.org structured data markup to support rich results in traditional search and help AI engines accurately understand products, pricing, reviews, and availability
Apply Generative Engine Optimization (GEO) strategies to ensure brand and product visibility in AI-generated search responses across platforms including Google AI Overviews, ChatGPT, Gemini, and Perplexity
Develop and optimize FAQ content, buying guides, and conversational content that mirrors how users prompt AI tools, increasing the likelihood of appearing in generated responses
Build topical authority through long-form content including product tutorials, trend reports, and expert guides that support both traditional rankings and AI visibility
Optimize product content for voice search by structuring responses to answer specific, conversational queries clearly and concisely
Set up and manage Google Analytics 4 including event tracking and full e-commerce reporting
Create, manage, and optimize Google Ads campaigns including Shopping, Search, and Performance Max
Maintain and troubleshoot the Google Merchant Center product feed, resolving product disapprovals promptly
Manage Meta advertising campaigns across Facebook and Instagram with a focus on performance and return
Implement and maintain conversion tracking via Google Tag Manager
Monitor and optimize ROAS and customer acquisition costs on an ongoing basis
Build performance dashboards and deliver clear weekly and monthly reporting to leadership
Monitor customer feedback channels and respond to e-commerce-related inquiries with professionalism and timeliness
Analyze customer behavior data to identify friction points and prioritize optimization opportunities
Coordinate with fulfillment partners to ensure orders ship within established SLA standards
Manage returns and exchanges for online orders efficiently and in alignment with company policy
Develop and implement strategies to improve customer retention and repeat purchase rates