E-Commerce Design Specialist

Pratt Industries•Atlanta, GA

About The Position

The E-Commerce Content & Digital Design Specialist supports the development, optimization, and management of online product content across more than 200 products and 10+ major retail partners. The role combines graphic design, 3D design, digital content creation, and product marketing to create engaging, informative, and visually compelling online shopping experiences. The specialist brings products to life through renderings, illustrations, animations, photography, and AI-generated imagery, while identifying product features and selling points and developing content that helps customers make informed purchasing decisions. The position works with product development, sales, and marketing teams to understand products and customer needs. It also supports product launches, marketing campaigns, and ongoing content improvements across retail websites. The role requires organization, attention to detail, cross-functional communication, and the ability to manage multiple projects and deadlines independently. Pratt's Retail Specialty Division provides in-store retail programs and custom packaging solutions. It is part of Pratt Industries, a privately held producer of 100% recycled containerboard with manufacturing facilities in more than 27 states and more than 9,000 employees.

Requirements

Degree in Graphic Design, Product/Industrial Design, Digital Media, Marketing, or a related field, or equivalent professional experience.
8+ years of experience in a design-related field.
Experience in graphic design, digital content creation, e-commerce, or product marketing.
Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
Experience with 3D modeling software.
Experience creating or editing product renderings, illustrations, videos, and digital imagery.
Strong understanding of visual storytelling, product merchandising, and customer-focused design.
Excellent organization and attention to detail, with the ability to manage a large volume of products and creative assets.
Strong communication skills and ability to collaborate across multiple departments.
Ability to manage multiple projects, prioritize deadlines, and work independently.

Nice To Haves

Experience with Blender 3D.
Familiarity with designing layouts in Figma or a similar program.

Responsibilities

Create product renderings, illustrations, infographics, animations, and digital assets for retailer websites.
Develop lifestyle imagery using photography, photo editing, 3D rendering, and AI-assisted creative tools.
Design product feature graphics that communicate functionality, benefits, and competitive advantages.
Create and edit product animations and videos demonstrating product features, applications, and usage.
Maintain consistent visual branding while adapting content to individual retailer requirements.
Explore creative tools and technologies to improve content quality and production efficiency.
Support the development, organization, and optimization of online content for 200+ products across 10+ retail partners.
Manage product image libraries and digital assets, keeping content accurate, current, and consistent across platforms.
Coordinate content updates, product launches, and refresh initiatives across multiple retail websites.
Audit online product listings and identify opportunities for improvement.
Collaborate with internal teams to ensure product information, imagery, and messaging accurately reflect current offerings.
Work with product development, sales, and marketing teams to understand product features, applications, and customer needs.
Identify product benefits and selling points that differentiate products from competitors.
Translate technical product information into clear, engaging, customer-friendly visuals and messaging.
Develop content that answers common customer questions and helps shoppers make informed purchasing decisions.
Research competitor listings, industry trends, and e-commerce best practices to identify improvement opportunities.
Apply a mobile-first approach so graphics and messaging communicate effectively on smaller screens.
Support product launches, marketing campaigns, and other initiatives that strengthen product visibility and customer engagement.