E-Commerce Design Specialist

Pratt Industries•Atlanta, GA

About The Position

Pratt Industries is seeking a creative, detail-oriented E-Commerce Content & Digital Design Specialist to support the development, optimization, and management of online product content for more than 200 products across more than 10 major retail partners. The role combines graphic and 3D design, digital content creation, and product marketing to create engaging, informative, and visually compelling online shopping experiences. The specialist brings products to life through renderings, illustrations, animations, photography, and AI-generated imagery, while identifying product features and selling points and developing customer-focused content that supports informed purchasing decisions. The role creates and maintains digital product assets, supports content updates and product launches across retailer websites, and collaborates with product development, sales, and marketing teams. It also involves researching competitors, industry trends, and e-commerce practices, and applying a mobile-first approach to content. Pratt's Retail Specialty Division provides in-store retail programs and custom packaging solutions and is part of Pratt Industries, a privately held recycled containerboard producer with manufacturing facilities in more than 27 states and more than 9,000 employees.

Requirements

Degree in Graphic Design, Product/Industrial Design, Digital Media, Marketing, or a related field, or equivalent professional experience.
At least 8 years of experience in a design-related field.
Experience in graphic design, digital content creation, e-commerce, or product marketing.
Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
Experience with 3D modeling software.
Experience creating or editing product renderings, illustrations, videos, and digital imagery.
Strong understanding of visual storytelling, product merchandising, and customer-focused design.
Familiarity with designing layouts in Figma or a similar program.
Strong organization and attention to detail, including the ability to manage a large volume of products and creative assets.
Strong communication skills and ability to collaborate across departments.
Ability to manage multiple projects, prioritize deadlines, and work independently.

Nice To Haves

Experience with Blender 3D is preferred.

Responsibilities

Create product renderings, illustrations, infographics, animations, and digital assets for retailer websites.
Develop lifestyle imagery using photography, photo editing, 3D rendering, and AI-assisted creative tools.
Design product feature graphics that communicate functionality, benefits, and competitive advantages.
Create and edit product animations and videos demonstrating product features, applications, and usage.
Maintain consistent visual branding while adapting content to individual retailer requirements.
Explore creative tools and technologies to improve content quality and production efficiency.
Support the development, organization, and ongoing optimization of online content for more than 200 products across more than 10 retail partners.
Manage product image libraries and digital assets, ensuring content is accurate, current, and consistent across platforms.
Coordinate content updates, product launches, and refresh initiatives across multiple retail websites.
Audit online product listings to identify opportunities for improvement.
Collaborate with internal teams to ensure product information, imagery, and messaging reflect current offerings.
Work with product development, sales, and marketing teams to understand product features, applications, and customer needs.
Identify key product benefits and selling points that differentiate products from competitors.
Translate technical product information into clear, engaging, customer-friendly visuals and messaging.
Develop content that answers common customer questions and helps shoppers make purchasing decisions confidently.
Research competitor listings, industry trends, and evolving e-commerce best practices to identify opportunities for improvement.
Apply a mobile-first approach to ensure graphics and messaging communicate effectively on smaller screens.
Support product launches, marketing campaigns, and initiatives that strengthen product visibility and customer engagement.