Driver Growth Manager

8Fleet Inc.•Los Angeles, CA

About The Position

We are looking for a world class Driver Growth Marketer who is hungry to help scale 8Fleet to the next phase of our journey. This is not a traditional recruiting role. You will own the strategy behind driver acquisition while also managing the team responsible for converting applicants into active drivers. You’ll be responsible for both top-of-funnel growth (where drivers come from) and mid-funnel execution (how effectively we convert them). This includes setting goals, improving processes, and ensuring the team operates with consistency and accountability. You’ll work closely with the Operations to make driver growth more predictable, efficient, and aligned with fleet needs. This role is ideal for someone who enjoys leading teams, improving systems, and driving measurable results.

Requirements

3–6+ years of experience in growth, operations, recruiting, or a similar role
Experience managing or leading a team, with a focus on performance and accountability
Familiarity with CRM, ATS, or candidate tracking tools
Strong organizational skills and ability to manage multiple workflows at once
Comfort working with metrics and using data to improve outcomes
A hands-on, problem-solving mindset — you’re willing to jump in and fix what’s not working
Clear communication skills and ability to align cross-functional teams

Responsibilities

Own the driver acquisition and lifecycle marketing strategy across paid channels, SEO, email, job boards, social media, referrals, and local partnerships to drive measurable growth in our driver base
Set weekly and monthly hiring targets based on operational needs and ensure the team consistently meets them
Manage and coach the team responsible for driver outreach, follow-ups, and onboarding coordination
Partner with Operations to ensure driver growth aligns with fleet demand and service quality
Improve how applicants move through the funnel — from application to onboarding completion
Identify where candidates drop off and implement changes to improve conversion and speed
Establish clear processes, expectations, and performance standards for the team
Track key metrics such as applicant volume, contact rate, onboarding completion, and time-to-hire
Develop paid advertising budgets, tools, and resources to continuously improve marketing ROI
Continuously test and improve messaging, incentives, and outreach strategies
Build a more predictable and repeatable driver growth engine over time