Divisional Vice President - Operations

Crunch Fitness Corporate•Addison, TX

2h•Remote

About The Position

The Divisional Vice President, Operations is a senior leader responsible for operational excellence, franchisee success, and business growth across an assigned region. Reporting to the Senior Vice President, Operations, this role leads Franchise Business Partners and partners strategically with franchise owners to improve performance, strengthen the member experience, and align operations with Crunch standards and growth objectives. The role oversees regional performance in membership growth, personal training revenue, group fitness execution, operational excellence, and new club development. It is remote with 50% or more travel.

Requirements

Bachelor's degree in Business, Operations, Hospitality, or a related field.
10+ years of multi-unit operations leadership experience in franchising, fitness, retail, hospitality, restaurants, or another consumer-facing industry.
Proven success leading regional or divisional operations across multiple locations.
Demonstrated ability to drive revenue growth, operational performance, and franchisee engagement.
Experience developing and leading high-performing field teams.
Strong financial, analytical, and business acumen.
Exceptional leadership, communication, and relationship-building skills.
Ability to thrive in a fast-paced, growth-oriented environment.
Willingness to travel 50% or more.

Nice To Haves

MBA.

Responsibilities

Lead, coach, and develop a high-performing team of Franchise Business Partners.
Foster accountability, collaboration, and continuous improvement, and build organizational capability and a pipeline of future leaders.
Advise franchise owners and drive operational and financial results.
Lead business reviews, goal setting, and performance improvement initiatives.
Identify growth opportunities and proactively address business challenges.
Drive consistent execution of operational standards across clubs and implement scalable processes and best practices.
Support successful club openings, acquisitions, and expansion efforts.
Partner with franchisees to increase membership growth, personal training revenue, and overall club performance.
Use business metrics and insights to guide decisions and improve results.
Champion a consistent, exceptional member experience across the region.
Support the rollout of new programs, services, and strategic initiatives.
Ensure compliance with Crunch brand standards, policies, and operating procedures, and strengthen the brand through operational excellence and franchise alignment.