District Manager, OnStar & Loyalty - Syracuse, NY

General Motors•New York, NY

4d•$80,700 - $109,400•Remote

About The Position

The District Manager, OnStar & Loyalty serves as the primary field representative for OnStar and GM’s connected services, loyalty, and subscription offerings across an assigned dealer network. The role builds relationships with dealer owners, managers, sales teams, and service leaders to increase adoption, customer engagement, and business performance. The position is field-based, requires up to 90% travel to dealerships, and requires the candidate to reside in the territory or relocate to Syracuse, NY, or an approved surrounding area within 60 days of the start date. The District Manager coaches and influences dealership teams to maximize Connected by OnStar services, My GM Rewards, and the GM Rewards Card. Using data-driven insights, training, and consultative support, the role identifies opportunities, shares best practices, and drives execution that improves dealer performance and customer loyalty. The position also works across GM’s field ecosystem to align dealer support, product launches, marketing, and customer experience.

Requirements

2 or more years of sales, customer service, or related experience.
Bachelor’s degree or equivalent experience.
Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences.
Ability to support business needs across assigned time zones, including occasional weekends and holidays.
Proficiency with Google Workspace and/or Microsoft Office applications.
Comfort using and troubleshooting technology platforms, mobile applications, and subscription-based services.
Excellent written and verbal communication skills and strong attention to detail.
Ability to travel up to 90% within the assigned territory.
Valid driver’s license and ability to legally operate a motor vehicle.
Must reside in the assigned territory or be willing to relocate to Syracuse, NY, or an approved surrounding area within the stated timeline.

Nice To Haves

Experience supporting automotive dealerships, OEMs, or related retail operations.
Strong prioritization, time management, and organizational skills.
Demonstrated learning agility and a continuous improvement mindset.
Self-motivation and a proven track record of delivering results.
Ability to thrive in a fast-paced, evolving environment.
Adaptability, innovation, and comfort leading through change.
Strong analytical and problem-solving skills and a data-driven approach to decision-making.

Responsibilities

Serve as the primary advocate and trusted advisor for OnStar, GM software and subscription services, My GM Rewards, and GM Rewards Credit Cards within assigned dealerships.
Build and maintain trusted relationships with dealer principals, general managers, sales leaders, and service leaders; understand their needs and provide value and follow-through.
Act as the primary liaison between OnStar, GM vehicle brands, and assigned dealerships to align priorities, messaging, and expectations.
Communicate the value of OnStar and GM’s connected ecosystem in supporting customer experience, brand loyalty, and dealership profitability.
Advise dealerships on using My GM Rewards and GM Rewards Credit Cards to retain and delight customers across sales, service, and ownership.
Use data and analytics to conduct monthly and quarterly performance reviews, identify opportunities, and develop dealer action plans.
Monitor performance at Dealer, District, Zone, and Region levels and coach dealerships toward monthly, quarterly, and annual goals.
Design and deliver live, in-dealership and virtual training for dealer leadership and front-line teams on OnStar, rewards programs, connected vehicle technologies, and customer onboarding and delivery.
Troubleshoot issues involving OnStar, the GM mobile app, and internal platforms so dealership teams can support customers end-to-end.
Help customers experience the technology they purchased, from setup and enrollment through ongoing engagement.
Partner with Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams to support dealers and customers.
Support product and feature launches and align marketing and messaging between GM and dealerships.
Resolve dealer and customer satisfaction issues through appropriate channels while protecting trust in GM and OnStar brands.
Continue learning and adapting, share best practices, and provide field feedback to improve programs, tools, and processes.

Benefits

Medical, dental, and vision benefit options.
Health Savings Account and Flexible Spending Accounts.
Retirement savings plan.
Sickness and accident benefits.
Life insurance.
Paid vacation and holidays.
Tuition assistance programs.
Employee assistance program.
GM vehicle discounts.
Incentive pay program with payouts based on company performance, job level, and individual performance.