Distributor Partner Manager

Red Bull•Boston, MA
•$92,000 - $138,000•Onsite

About The Position

The Distributor Partner Manager (DPM) is a field-based role embedded within Red Bull North America’s distributor community. The role ensures alignment and execution across the distribution network, driving year-round business planning, market execution, regional and national Key Account programs, and activation of Red Bull’s marketing mix.

Requirements

  • At least 5 years of demonstrated success working in the Consumer Packaged Goods industry.
  • Ability to teach, develop, and coach others to sell effectively in the Off Premise channel.
  • Ability to influence distributor decision-makers and key stakeholders.
  • Ability to work in a fast-paced, complex environment with multiple stakeholders.
  • Ability to analyze and leverage data to drive insights and action.
  • Excellent communication and presentation skills.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Valid driver’s license.
  • Fluency in English.
  • Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

  • Consumer Packaged Goods experience in the beverage industry.
  • Experience in a Direct Store Delivery distribution environment.
  • Bachelor’s degree.
  • Additional language skills.

Responsibilities

  • Lead annual business planning with distributor partners to align with RBNA priorities.
  • Manage the annual volume plan and allocate independent trade funds and point-of-sale resources.
  • Conduct 30/60/90-day, monthly, and quarterly planning reviews to deliver against targets and KPIs.
  • Participate regularly in distributor sales meetings and conduct weekly market visits to assess in-store conditions and plan actions.
  • Take accountability for distributor partner performance, including volume and in-store execution.
  • Analyze market and distributor data to develop insights and support in-market tactics.
  • Develop the distributor network by implementing RBNA’s distributor selling model.
  • Manage point-of-sale orders to ensure timely delivery of assets in stores.
  • Maintain volume, pricing, and promotional information in the Customer Profitability Management system for assigned distributors.
  • Use tactical budgets for initiatives and incentives that maximize return on investment.
  • Manage the Independent Trade Program (VIP) and work with local distributor-managed Key Accounts.
  • Prioritize and implement regional and national Key Account programs, securing additional resources as needed.
  • Focus on volume growth and in-store execution in distributor partners’ top Key Accounts.
  • Communicate with Key Account Managers to support execution of regional and national chain priorities.
  • Engage distributor sales forces and use available assets, including local and regional events, to activate RBNA’s marketing mix.
  • Execute rollouts of RBNA brand initiatives and tentpole programs.
  • Apply brand and Key Account solutions to address market-level issues.
  • Ensure distributor partners understand and execute Red Bull in-store brand standards and merchandising guidelines.

Benefits

  • Comprehensive medical, dental, and vision plans.
  • 401(k) match.
  • Family leave.
  • Paid time off and paid holidays.
  • Pet insurance.
  • Legal insurance.
  • Life insurance.
  • Tuition reimbursement.
  • Cash incentives.
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