Distributor Partner Manager

Red Bull•Boston, MA

4d•$92,000 - $138,000•Onsite

About The Position

The Distributor Partner Manager (DPM) is a field-based partner embedded within the distributor community, responsible for aligning and driving execution across Red Bull North America’s distribution network. The role supports the company’s goal of building the best distribution network in North America through year-round business planning, in-market execution, regional and national Key Account program implementation, and activation of Red Bull’s marketing mix within distributor networks. The DPM leads business planning with distributor partners, manages volume plans and trade resources, monitors performance, and develops distributor selling capabilities. The position also drives Key Account execution, applies market and distributor data to inform actions, and ensures Red Bull brand standards and merchandising guidelines are implemented in stores.

Requirements

At least 5 years of demonstrated success working within the Consumer Packaged Goods industry; beverage experience is strongly preferred.
Ability to teach, develop, and coach others to sell effectively in the Off Premise channel.
Ability to influence distributor decision makers and key stakeholders.
Ability to work in a fast-paced, complex environment with multiple stakeholders.
Ability to analyze and leverage data to drive insights and action.
Excellent communication and presentation skills.
Proficiency in Microsoft Excel and PowerPoint.
Valid driver’s license.
Fluency in English.
Currently authorized to work in the United States as a U.S. citizen, U.S. permanent resident, or individual holding a valid work-authorized visa.

Nice To Haves

Experience in a Direct Store Delivery distribution environment is strongly preferred.
Beverage industry experience is strongly preferred.
Bachelor’s degree preferred.
Additional language skills are an advantage.

Responsibilities

Lead the annual business-planning process with distributor partners to align with Red Bull North America priorities.
Manage annual volume plans and allocate independent trade funds and Point of Sale (POS) resources.
Conduct 30/60/90-day, monthly, and quarterly planning reviews against quantitative targets and KPIs.
Participate regularly in distributor sales meetings and conduct weekly market visits to assess in-store conditions and develop action plans.
Take accountability for distributor partner performance, including volume and in-store execution.
Analyze market and distributor performance data, including IRI data, MPR dashboards, and consumer insights, to develop actionable tactics.
Develop distributor networks by implementing Red Bull North America’s distributor selling model, including Power Platform, PIITCHER, and Skill Pills.
Manage POS orders to ensure timely delivery of assets to stores.
Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned distributor partners.
Use tactical budgets for initiatives and incentives that maximize return on investment.
Manage the Independent Trade Program (VIP) and work with local distributor-managed Key Accounts (Tier II).
Prioritize and implement regional and national Key Account programs, securing additional trade funds and POS resources as needed.
Focus on volume growth and in-store execution in distributor partners’ top Key Accounts.
Communicate regularly with Key Account Managers to coordinate execution of regional and national chain priorities.
Activate Red Bull North America’s marketing resources by engaging distributor sales forces and leveraging available assets, including local and regional events.
Execute rollouts of brand initiatives and tentpole programs.
Bring brand and Key Account solutions to market-level issues.
Ensure distributor partners understand and execute Red Bull in-store brand standards and merchandising guidelines, including planograms, POS, and pricing.
Teach, develop, and coach others to sell effectively in the Off Premise channel.