Distribution Channel Marketing Manager

Logitech•Offsite - USA - CA - Other, SC

3d•$90,000 - $140,000•Remote

About The Position

Logitech is seeking a Distribution Channel Marketing Manager for its Logitech for Business (L4B) division in North America. This role is responsible for driving Logitech for Business solution revenue through the distribution network. The primary focus is on empowering Distribution Partners to activate, enable, and scale growth across their extensive ecosystems of long-tail partners, ultimately leading to measurable revenue and customer acquisition for the L4B portfolio. The Distribution Channel Marketing Manager will develop and execute marketing strategies tailored to the distribution channel, including programs for enablement, training, incentives, advertising, email, and events. This role requires a collaborative individual who can manage multiple projects, work with a sense of urgency, and navigate a matrixed organization. The ideal candidate will be a self-starter with a strong analytical mindset and a proven ability to translate data into actionable insights.

Requirements

Strong B2B distribution channel marketing experience, with specific and proven expertise managing top-tier Distribution Partners (2-Tier channel models) in North America.
Proven track record of developing scalable marketing programs that successfully activate long-tail partners and yield measurable pipeline growth and partner acquisition.
Demonstrated ability to drive brand differentiation and position B2B technology solutions effectively within a crowded channel landscape.
Hands-on experience with B2B marketing technology and analytics tools such as Marketo, SFDC (Salesforce), Conversica, Tableau, etc.
Extensive background in media planning, concepting, execution, and performance analysis across performance marketing channels (Publishers, SEM, Programmatic Display, Retargeting Native, Paid Social).
Capacity to think strategically and master execution; highly capable of translating raw data into actionable insights and strategic guidance.
Able to independently structure and manage workflow, budgets, and priorities within a fast-paced, global organization.
BA/BS in Marketing or equivalent industry experience.

Responsibilities

Drive Distribution Strategy: Lead the strategy and execution of marketing efforts tailored exclusively for Distribution Partners across B2B product categories.
Activate the Long-Tail: Design and execute scalable, programmatic "one-to-many" marketing campaigns through distributors to acquire, educate, and grow long-tail channel partners.
Build Brand Differentiation & Preference: Champion the Logitech for Business brand within the distribution ecosystem and develop programs that highlight competitive differentiation and premium positioning.
Generate B2B Demand & Pipeline: Collaborate with distribution partners on joint, integrated marketing initiatives to drive measurable lead-generation and pipeline growth, utilizing co-marketing and MDF.
Align Cross-Functionally: Work with GTM teams, Central Marketing, Demand Gen, Channel Programs, and Channel Sales to ensure distribution-led growth strategies align with broader goals.
Develop Business Plans: Create and manage quarterly channel marketing joint business plans for focus distributors as part of the Partner Connect Program, linking marketing activities to business outcomes.
Execute & Optimize Campaigns: Assist in building and defining campaigns (including ad copy, content, design, landing page creation, and localizations) in partnership with central and regional channel marketing teams and distribution contacts. Monitor, analyze, and optimize performance across all channels to exceed KPI benchmarks and revenue attribution targets.
Invest Marketing Development Funds (MDF): Strategically invest MDF across channel programs and campaigns to serve channel partners and achieve Logitech's business objectives.
Share Actionable Insights: Consolidate campaign results and analytics to extract actionable insights and share best practices with the broader NAM channel marketing team.
Develop metrics and measures to track Logitech’s share of relevant growth channel revenue, progress towards capturing additional share, and program results, providing these to channel account managers and leadership on a regular cadence.
Design, deploy, and track performance across North America of one-to-many B2B channel marketing campaigns benefiting longtail reseller partners.
Deploy a marketing concierge program utilizing Logitech MDF funds to service the longtail reseller segment.