Director YouTube Video Creative Marketing Strategy

BluZinc • Austin, TX

98d • Onsite

About The Position

We are looking for an exceptional creative and strategic leader to build, grow, and scale one of the most influential entrepreneurial media and education channels in the world. This role requires candidates to be based in the Austin Metro area or fully committed to relocating to collaborate in person with the executive and creative teams. You will lead the creative and strategic vision for YouTube (and adjacent video platforms), owning the entire content lifecycle — from concept to production to monetisation. Reporting directly to the CEO, you’ll drive a high-impact video strategy that fuels audience growth, engagement, and revenue across digital media, courses, community, and live events.

Requirements

• 5–10+ years of senior creative or video leadership experience within eLearning, online courses, coaching, or digital media companies.
• Spotlight achievements, such as: Scaling a YouTube channel from <100K to multi-million subscribers or tripling revenue through content.
• Spotlight achievements, such as: Producing standout educational or entrepreneurial series that transformed audience engagement and monetisation.
• Spotlight achievements, such as: Developing and leading a successful team delivering impactful, high-quality video content at scale.
• Combine creative excellence with analytical insight and commercial understanding.
• Thrive in a fast-growth, founder-led company with a mission-driven, entrepreneurial culture.
• Based in Austin, TX or ready to relocate to join a hands-on, in-person creative environment.

Responsibilities

• Define and execute the multi-year YouTube and video growth strategy for the brand.
• Lead production of long-form and short-form video content: educational, inspirational, and entertaining storytelling that aligns with the company’s tone and mission.
• Build, lead, and mentor a world-class team of creative, production, and editing professionals.
• Partner with Growth, Marketing, Product, and Community teams to align video initiatives with the company’s funnel, metrics, and monetisation goals.
• Use analytics and viewer insights to optimise watch time, engagement, retention, and conversion.
• Experiment with innovative formats, interactive content, and live events to expand reach and brand impact.
• Maintain a high creative standard while ensuring measurable commercial outcomes.

Benefits

• Competitive compensation and performance-based rewards.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed