Director YouTube Video Creative Marketing Strategy

BluZinc • Austin, TX

3d • Onsite

About The Position

The Director will build, grow, and scale the company’s YouTube channel and related video platforms. This role owns the full content lifecycle, from concept and production through monetisation, and leads the creative and strategic vision for video. Reporting directly to the CEO, the Director will develop a high-impact strategy to drive audience growth, engagement, and revenue across digital media, courses, community, and live events.

The successful candidate will shape and scale a YouTube-first brand serving entrepreneurs, creators, and investors. The position calls for a creative and analytical leader who can deliver high-quality content at scale while achieving measurable commercial outcomes. Candidates must be based in the Austin Metro area or committed to relocating to work in person with executive and creative teams.

Requirements

• Have 5–10+ years of senior creative or video leadership experience within eLearning, online courses, coaching, or digital media companies.
• Have spotlight achievements, such as scaling a YouTube channel from under 100,000 to multiple millions of subscribers or tripling revenue through content.
• Have produced standout educational or entrepreneurial series that transformed audience engagement and monetisation.
• Have developed and led a successful team delivering impactful, high-quality video content at scale.
• Combine creative excellence with analytical insight and commercial understanding.
• Thrive in a fast-growth, founder-led company with a mission-driven, entrepreneurial culture.
• Be based in Austin, Texas, or be ready to relocate and join a hands-on, in-person creative environment.

Responsibilities

• Define and execute the multi-year YouTube and video growth strategy for the brand.
• Lead production of long-form and short-form educational, inspirational, and entertaining video content aligned with the company’s tone and mission.
• Build, lead, and mentor a team of creative, production, and editing professionals.
• Partner with Growth, Marketing, Product, and Community teams to align video initiatives with the company’s funnel, metrics, and monetisation goals.
• Use analytics and viewer insights to optimise watch time, engagement, retention, and conversion.
• Experiment with innovative formats, interactive content, and live events to expand reach and brand impact.
• Maintain a high creative standard while ensuring measurable commercial outcomes.

Benefits

• Competitive compensation and performance-based rewards.
• Opportunity to shape and scale a globally recognised YouTube-first brand reaching millions of entrepreneurs, creators, and investors.
• Collaboration with a visionary Founder and leadership team driving innovation in education, business, and freedom.
• Opportunity to make a tangible impact on growth, brand storytelling, and creative direction.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed