YouTube Video Producer

AARP • Washington, DC

3d • $117,000 - $130,000 • Hybrid

About The Position

The YouTube Video Producer (Multimedia Production Manager) leads the development, production, distribution, and optimization of video content across YouTube and other digital platforms in support of AARP’s mission, brand objectives, and audience engagement goals. The role works with cross-functional teams, Studios Management, and stakeholders to assess production needs, set timelines, and shape content strategies. It collaborates with producers and editorial teams to develop concepts, scripts, storyboards, and visual style guidelines for target audiences and platforms, and oversees studio and field productions from concept through delivery.

The producer applies YouTube best practices, audience insights, SEO, and performance analytics to evaluate content, make data-driven improvements, and identify opportunities to increase reach, engagement, and impact. The role ensures projects meet deadlines, budgets, and editorial and production standards, while partnering with leadership to improve workflows and strengthen AARP’s digital offerings. The position is hybrid, with Mondays and Fridays designated as remote workdays except for essential functions; remote work must be performed within the United States and its territories.

Requirements

• Bachelor’s degree in Journalism, Communications, Digital Media, Marketing, or a related field; equivalent experience is considered.
• At least 8 years of experience in digital video production, including YouTube content development, scripting, production, and channel strategy.
• Demonstrated success creating high-performing YouTube concepts and content that engage diverse audiences and grow channels.
• Deep expertise in YouTube content strategy, audience development, SEO, optimization, analytics, and emerging platform trends.
• Exceptional writing, scripting, editing, and storytelling skills, with experience producing fact-based, news-style, or editorial content.
• Ability to lead cross-functional production teams, including editors, producers, videographers, animators, talent, and other creative partners.
• Strong project management skills, including managing multiple priorities, collaborating across business functions, and delivering content on schedule.
• Experience using YouTube performance data and paid promotion strategies to optimize content, expand audience reach, and achieve measurable results.
• Regular and reliable job attendance.
• Effective verbal and written communication skills.
• Respect and understanding of others to maintain professional relationships.
• Independent judgment in evaluating options and making sound decisions.
• Ability to work effectively in an in-office/open-office environment with moderate noise.
• Must be able to work remotely only within the United States and its territories on remote workdays.
• AARP will not sponsor an employment visa for this position.

Responsibilities

• Work with stakeholders to recommend print and/or video executions for projects.
• Manage pre-production, production, and post-production of assigned print and/or video projects.
• Oversee production timelines with the creative team, stakeholders, and vendors, including drop dates and in-home dates.
• Manage day-to-day production for digital and other content platforms.
• Implement checks and balances to make digital production seamless and efficient and ensure adherence to publishing and digital best practices that improve user experience.
• Oversee, guide, and coordinate resources and training for production staff.
• Coordinate with editorial teams and internal stakeholders so digital content engages the 50+ demographic and amplifies AARP’s social mission.
• Build partnerships with internal and external stakeholders to support digital innovation and multiplatform products or strategies.
• Manage print/video production, including estimates, statements of work, vendors, printer proofs, scheduling, and alternative production solutions.
• Develop video concepts, scripts, storyboards, and visual style guidelines in collaboration with producers and editorial teams.
• Plan and oversee studio and field productions from concept through delivery.
• Use YouTube best practices, audience insights, SEO, and performance analytics to track effectiveness and optimize content.
• Identify opportunities to grow content reach, engagement, and impact.
• Partner with leadership to streamline workflows, improve production processes, and elevate AARP’s digital offerings.

Benefits

• 401(k)
• 100% company-funded pension plan
• Health, dental, and vision plans
• Life insurance
• Paid time off, including company and individual holidays, vacation, sick, caregiving, and parental leave
• Performance-based and peer-based recognition
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior