Director, XBOX Brand

Microsoft•Redmond, WA

20h•$130,900 - $272,300

About The Position

XBOX is seeking a visionary, highly collaborative Director, XBOX Brand to lead the global strategy, stewardship, and continued evolution of the XBOX brand. The role defines how the brand appears across hardware, services, games, experiences, partnerships, and cultural moments, while connecting brand investment to business impact. Working at the intersection of brand, product, and culture, the Director establishes the long-term brand agenda, translates business priorities into compelling player-facing narratives, and creates the clarity, systems, and alignment that help global teams deliver a consistent, premium, and relevant XBOX experience. The role combines strategic thinking with executional leadership: setting a point of view, building trust with leaders, inspiring creative teams, influencing across a complex organization, and turning ambition into work that resonates with players.

Requirements

At least 8 years of work experience at a branding agency or in product marketing, brand building, and/or strategy development, or equivalent experience.

Nice To Haves

At least 12 years of experience defining brand strategy and leading integrated global marketing for a large, complex, or culturally relevant consumer brand.
Proven ability to build brand platforms and systems that advance long-term brand health and near-term business priorities.
Demonstrated success influencing senior leaders, aligning diverse stakeholders, and driving decisions in a complex, highly matrixed organization.
Strategic storytelling, written communication, and presentation skills, including the ability to make complex ideas clear and compelling.
Experience leading multidisciplinary teams and agency partners from strategy through execution.
Command of consumer insight, cultural trends, creative development, and brand measurement.
Experience in gaming, entertainment, technology, media, sports, lifestyle, or another passion-led category.
Experience guiding a brand through transformation, portfolio expansion, or a significant shift in consumer perception.
Global experience and an understanding of balancing a consistent central strategy with regional and cultural relevance.
A track record of creating work that earns attention, shapes culture, and produces measurable brand and business impact.
Passion for players, creators, and the future of interactive entertainment.

Responsibilities

Define and evolve long-term XBOX brand strategy, positioning, architecture, and narrative in support of business priorities and player needs.
Establish a point of view on XBOX’s role in gaming and culture, balancing its heritage with future opportunities.
Translate consumer insight, cultural intelligence, competitive context, and business strategy into focused brand choices and growth opportunities.
Advise senior leaders on brand implications of major product, portfolio, partnership, and go-to-market decisions.
Lead development of global brand platforms, tentpole campaigns, and defining moments that strengthen awareness, relevance, consideration, and affinity.
Connect storytelling across hardware, services, games, accessories, retail, digital, social, experiential, communications, and partner channels.
Partner with product marketing, devices, Game Pass, studios, communications, sales, and regional teams to create a coherent XBOX story throughout the player journey.
Guide work from strategic brief through creative development and market expression, maintaining a high bar for insight, craft, and effectiveness.
Own strategic direction for XBOX verbal and visual identity, naming, nomenclature, architecture, and global expression.
Ensure brand systems and guidelines provide consistency and flexibility for products, franchises, markets, and partners.
Establish governance, decision rights, and working models that enable teams to move quickly while protecting brand integrity.
Champion brand excellence and build shared understanding of how the XBOX brand creates value.
Build partnerships across Marketing, Product, Design, Engineering, Research, Business Planning, Communications, Sales, and regional organizations.
Lead and develop a high-performing team of brand marketers, creating clarity, accountability, and room for bold thinking.
Direct and inspire agency and creative partners, grounding ideas in strong strategy and ensuring world-class delivery.
Represent the XBOX brand with internal leaders, external partners, and the broader creative and marketing community.