Director, XBOX Brand

Microsoft•Redmond, WA

17h•$130,900 - $251,900

About The Position

The Director, XBOX Brand leads the global strategy, stewardship, and evolution of the XBOX brand across hardware, services, games, experiences, partnerships, and cultural moments. The role establishes the long-term brand agenda, translates business priorities into player-facing narratives, and builds the systems and alignment needed to deliver a consistent, premium, and relevant experience worldwide. It operates at the intersection of brand, product, and culture, combining strategic thinking with executional leadership and connecting brand investment to business impact. The Director defines XBOX’s role in gaming and culture, advises senior leaders on brand implications of major decisions, and leads global platforms, campaigns, and storytelling across channels and the full player journey. The role owns the strategic direction of XBOX’s verbal and visual identity and brand systems, establishes governance and working models, and champions brand excellence across the organization. It builds partnerships across functions and regions, leads and develops a team of brand marketers, directs agency and creative partners, and represents the brand internally and externally.

Requirements

At least 8 years of work experience at a branding agency or in product marketing, brand building, and/or strategy development, or equivalent experience.

Nice To Haves

At least 10 years of experience defining brand strategy and leading integrated global marketing for a large, complex, or culturally relevant consumer brand.
Ability to build brand platforms and systems that advance long-term brand health and near-term business priorities.
Success influencing senior leaders, aligning diverse stakeholders, and driving decisions in a complex, highly matrixed organization.
Strong strategic storytelling, written communication, and presentation skills, including the ability to make complex ideas clear and compelling.
Experience leading multidisciplinary teams and agency partners from strategy through execution.
Command of consumer insight, cultural trends, creative development, and brand measurement.
Experience in gaming, entertainment, technology, media, sports, lifestyle, or another passion-led category.
Experience guiding a brand through transformation, portfolio expansion, or a significant shift in consumer perception.
Global experience and understanding of balancing a consistent central strategy with regional and cultural relevance.
A track record of work that earns attention, shapes culture, and produces measurable brand and business impact.
Passion for players, creators, and the future of interactive entertainment.

Responsibilities

Define and evolve the long-term XBOX brand strategy, positioning, architecture, and narrative in support of business priorities and player needs.
Establish a point of view on XBOX’s role in gaming and culture, balancing its heritage with future opportunities.
Translate consumer insight, cultural intelligence, competitive context, and business strategy into focused brand choices and growth opportunities.
Advise senior leaders on brand implications of major product, portfolio, partnership, and go-to-market decisions.
Lead development of global brand platforms, tentpole campaigns, and defining moments that strengthen awareness, relevance, consideration, and affinity.
Connect storytelling across hardware, services, games, accessories, retail, digital, social, experiential, communications, and partner channels.
Partner with product marketing, devices, Game Pass, studios, communications, sales, and regional teams to create a coherent XBOX story across the player journey.
Guide work from strategic brief through creative development and market expression, maintaining a high bar for insight, craft, and effectiveness.
Own the strategic direction for XBOX verbal and visual identity, naming, nomenclature, architecture, and global expression.
Ensure brand systems and guidelines enable consistency and flexibility across products, franchises, markets, and partners.
Establish governance, decision rights, and working models that enable speed while protecting brand integrity.
Champion brand excellence and build shared understanding of how the XBOX brand creates value.
Build partnerships across Marketing, Product, Design, Engineering, Research, Business Planning, Communications, Sales, and regional organizations.
Lead and develop a high-performing team of brand marketers, creating clarity, accountability, and room for bold thinking.
Direct and inspire agency and creative partners, ensuring work is strategically grounded and delivered to a world-class standard.
Represent the XBOX brand with internal leaders, external partners, and the broader creative and marketing community.