Director, Website & SEO

The Director of Website and SEO will be responsible for developing and executing the end-to-end customer experience on web and mobile platforms. They will focus on customer growth, retention, and engagement for both B2B and B2C segments. This role requires expertise in customer-centric web design, usability, analytics, SEO, and conversion rate optimization. The Director will collaborate with various teams to drive organic traffic, improve conversion rates, and enhance the overall customer journey. They will also be responsible for managing a team and implementing data-driven strategies to achieve business goals.

• Develop, manage and execute end to end customer experience on web and mobile
• Develop and execute an end to end customer journey experience on web & search, based on enterprise wide customer personas / segments
• Develop & execute SEO & CRO programs to meet new customer growth / ROI targets
• Develop end to end customer experience for new product launches, policy & feature updates
• Own and execute landing page strategies for acquisition and lifecycle programs
• Constantly monitor traffic, funnel conversion, page performance metrics and ROI to deliver improved performance
• Lead cross-functional teams and develop an effective operating rhythm to drive outcomes
• Manage Traffic, CR, CAC, ROI, volume & revenue targets; Own key reports around Customer Traffic, Website Performance, conversion rates, and SEO / CRO program performance; Keep key stakeholders updated with daily, weekly, and monthly reporting
• Drive performance through constantly testing new strategies (segmentation, messaging, navigation, design, content etc) and building a hypothesis driven test and learn discipline
• Partner with research & analytics in applying qualitative & quantitative methods with rigorous A/B testing to understand traffic and conversion drivers
• Continually make and implement recommendations for optimizing programs, and additional investment in time and money in line with strategic direction
• Continually develop customer insight to shape growth strategies, funnel optimization & cross-sell
• Own planning & budgeting of financials & metrics for web traffic, conversion
• Build clear, succinct story & actionable recommendations on results and how to improve them
• Support strategic & financial decision making as it relates to marketing
• Works cross-functionally with leaders on product, marketing, sales, data science, and insights to unlock new growth opportunities
• Build, mentor and manage a team of web marketers and create a high-performance culture

• 7+ years of web marketing & SEO experience, preferably in a B2B SaaS capacity
• 3+ years of experience managing a team
• Proven track record of website management
• Deep understanding of customer-centric web design, usability, analytics, and tools
• Command of SEO and CRO optimization
• Ability to accelerate growth in organic traffic and convert them into loyal customers
• Experience in developing end-to-end customer experience on web and mobile
• Knowledge of organic search strategy and conversion optimization
• Ability to partner with various teams including Paid Digital Media, Growth Strategy, Analytics, Product Marketing, Sales, Customer Success, People Team, Finance, Product, and Engineering
• Strong strategic and executional skills
• Data-driven and action-oriented growth marketer
• Familiarity with SMB marketing
• Ability to use data to inform marketing strategy
• Results-oriented professional with a track record of success
• Ability to work across the organization and lead a high-performing team

• Competitive salary range of $189,000 - $220,000
• Total compensation package including benefits and equity
• Opportunity to purchase ownership in the company
• Flexible, positive, and proactive work environment
• High-performance culture
• Opportunity to work with a diverse and international team
• Opportunity for growth and career development
• Access to the latest tools, techniques, and technologies in digital marketing
• Opportunity to work on a high growth tech-enabled business
• Opportunity to drive growth and engagement through A/B and multivariate testing
• Opportunity to shape growth strategies and funnel optimization
• Opportunity to work cross-functionally with leaders in various departments
• Opportunity to mentor and manage a team of web marketers
• Opportunity to make data-driven recommendations and implement optimizations
• Opportunity to work in a fast-paced and dynamic environment
• Opportunity to interact with stakeholders at all levels of the organization
• Opportunity to contribute to strategic and financial decision making
• Passionate and experienced marketing to small and medium-sized businesses