Director, Web Strategy

Cyera•New York, NY

4d•Remote

About The Position

Cyera's website is one of the highest-traffic touchpoints a prospect, customer, or analyst has with our story — hundreds of thousands of visitors a month — and as we scale toward $1B+ in ARR, it's earned a dedicated, strategic owner who can take it from strong to best-in-class. Conversion, visitor identification, retargeting, chat, and the handoffs between them are ready for one person to bring together into a single, coherent growth engine. We're hiring a Director of Web Strategy to lead exactly that: a single, dedicated owner for how the website converts visitors into pipeline, how we identify and re-engage visitors who don't convert on the first visit, and how chat, SEO/AEO, and paid media connect into one coherent experience. This is a hands-on, data-driven role reporting into marketing leadership, with real budget and roadmap ownership from day one.

Requirements

10+ years leading web strategy, growth, and CRO for an enterprise B2B company, ideally in cybersecurity or another technical, sales-assisted category.
Deep, hands-on CRO expertise — testing programs, personalization, funnel diagnosis — with real, attributable results you can show.
Experience building or running a visitor identification and retargeting motion, including first-party data and consent-based approaches as third-party cookies decline.
Working fluency in SEO and AEO/GEO fundamentals, with experience directing specialized agencies rather than needing to be the expert yourself.
Comfort managing or partnering closely with a web developer/technical resource to prioritize a fast-moving roadmap.
A metrics-first operating style — you default to data over opinion, and you can defend a roadmap with numbers.
Experience partnering with demand generation, paid media, and brand teams toward shared pipeline goals.

Responsibilities

Conversion rate optimization. Own the CRO roadmap for cyera.com — personalization on high-value pages, trust and proof signals on high-intent pages (demo, pricing), and a continuous testing program that moves our conversion rate toward best-in-class benchmarks for the category.
Visitor identification & retargeting. Own the strategy for profiling anonymous site traffic and converting that insight into a real retargeting motion — in partnership with our media agency — while staying ahead of cookie-deprecation and consent requirements.
Chat & digital experience. Own the performance of our website chat experience as a core conversion and qualification channel.
Web analytics & reporting. Be the single source of truth on core web KPIs — unique visitors, conversion, visitor growth, page time, demo requests, and chat performance — and report on them with the rigor this team expects.
Cross-functional integration. Partner with our in-house web developer, SEO/AEO team, paid media, and brand/design to keep the site's roadmap coherent rather than a queue of one-off requests.
Platform story on the web. Make sure the site experience reflects Cyera as an integrated AI Trust platform — not three disconnected products — from nav to conversion path.