Director, Web Strategy
About The Position
Cyera's website is a critical touchpoint for prospects, customers, and analysts, attracting hundreds of thousands of visitors monthly. As the company scales, there's a need for a strategic owner to elevate the website into a best-in-class growth engine. This role will focus on optimizing conversion rates, visitor identification and retargeting, and integrating chat, SEO/AEO, and paid media into a cohesive experience. The Director of Web Strategy will be a hands-on, data-driven individual reporting to marketing leadership, with significant budget and roadmap ownership from the outset. The goal is to transform the website into a powerful pipeline-driving asset that reflects Cyera's integrated AI Trust platform.
Requirements
- 10+ years of experience leading web strategy, growth, and CRO for an enterprise B2B company, preferably in cybersecurity or a similar technical, sales-assisted sector.
- Deep, hands-on expertise in CRO, including testing programs, personalization, and funnel diagnosis, with demonstrable results.
- Experience building or managing a visitor identification and retargeting program, incorporating first-party data and consent-based approaches.
- Working knowledge of SEO and AEO/GEO fundamentals, with experience directing specialized agencies.
- Comfort managing or closely collaborating with web developers/technical resources to prioritize a dynamic roadmap.
- A metrics-first operating style, prioritizing data-driven decisions and roadmap justification.
- Experience partnering with demand generation, paid media, and brand teams to achieve shared pipeline goals.
Responsibilities
- Own the CRO roadmap for cyera.com, including personalization, trust signals on high-intent pages, and a continuous testing program.
- Develop and execute the strategy for profiling anonymous site traffic and converting insights into a retargeting motion, adapting to cookie deprecation and consent requirements.
- Manage the performance of the website chat experience as a primary conversion and qualification channel.
- Serve as the central point for core web KPIs, including unique visitors, conversion rates, visitor growth, page time, demo requests, and chat performance, reporting with rigor.
- Collaborate with internal web developers, SEO/AEO teams, paid media, and brand/design to ensure a coherent website roadmap and integrated experience.
- Ensure the website experience effectively communicates Cyera as an integrated AI Trust platform, rather than disconnected products.
Benefits
- Ability to work remotely, with office setup reimbursement
- Unlimited PTO
- Paid holidays and sick time
- Health, vision, and dental insurance
- Life, short and long-term disability insurance
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
