Head of Web Content Strategy

DigiCert

8h • $150,000 - $190,000

About The Position

DigiCert is seeking a Head of Web Content Strategy to lead content strategy and writing for DigiCert.com. This senior, hands-on role will make complex topics—including AI, post-quantum cryptography, PKI, digital identity and cybersecurity—clear and compelling for business and technical audiences. The Head of Web Content Strategy will shape intuitive web journeys that help visitors understand DigiCert’s value and take action. The role will partner closely with Web, UX, SEO, Product Marketing, Demand Generation, Brand and regional teams to connect content, design, search and business objectives. Reporting to the Vice President of Corporate Marketing, this role will manage a copyeditor and partner with the Corporate Communications leader to co-lead DigiCert’s global editorial calendar. The ideal candidate combines exceptional writing and editorial judgment with customer empathy, digital expertise and commercial thinking.

Requirements

• 8+ years of experience in web content strategy, UX writing, digital content, editorial leadership or a related discipline.
• Experience leading web content for an enterprise technology, cybersecurity, SaaS or similarly complex organization.
• A strong portfolio demonstrating strategic web thinking and exceptional writing.
• Ability to translate technical concepts into clear, compelling content for business and technical audiences.
• Experience planning content around customer journeys and business objectives.
• Working knowledge of information architecture, SEO, digital accessibility, content governance, and conversion principles.
• Experience using analytics, search data, and testing to improve content performance.
• Familiarity with enterprise content-management systems and modern publishing workflows.
• Experience managing writers, editors, agencies, or other contributors.
• A collaborative working style and a record of leading through influence across functions.
• Strong project-management skills and the ability to prioritize competing needs.
• Bachelor’s degree in communications, journalism, marketing, English or a related field, or equivalent professional experience.

Responsibilities

• Lead web content strategy
• Develop and execute a global web content strategy aligned with DigiCert’s business priorities, brand and audience needs.
• Translate DigiCert’s intelligent trust strategy into clear, connected digital experiences.
• Define content journeys for executive, business, security, and technical audiences across the buying process.
• Partner with Web, UX and SEO to improve site structure, navigation, page hierarchy and content discoverability.
• Connect DigiCert’s corporate narrative with its solutions, products, use cases, resources and calls to action.
• Conduct content audits and use audience, search and performance data to identify gaps and opportunities.
• Establish plans to create, improve, consolidate, repurpose, or retire content.
• Ensure web content supports organic search, AI-powered discovery, accessibility, localization and conversion.
• Build an effective content operation
• Establish efficient workflows for planning, creating, reviewing, publishing, and maintaining web content.
• Define ownership and review cycles to keep priority pages accurate and current.
• Manage the intake and prioritization of web content requests with marketing and web leaders.
• Create templates, standards, and messaging frameworks that improve quality and consistency.
• Manage and develop the copyeditor, setting clear priorities and performance expectations.
• Partner with Corporate Communications and Brand to uphold DigiCert’s voice, style and editorial standards.
• Work with Product, Legal, and technical experts to substantiate claims and protect credibility.
• Support integrated editorial planning
• Co-lead DigiCert’s global editorial calendar with the Corporate Communications leader.
• Bring a web, audience and customer-journey perspective to editorial decisions.
• Connect corporate news, thought leadership, campaigns, launches, and customer stories through coordinated planning.
• Translate major narratives and content investments into web experiences that extend their reach and value.
• Identify opportunities for DigiCert to lead conversations across AI trust, quantum readiness, PKI modernization, machine identity, and digital trust.

Benefits

• Competitive compensation and comprehensive health, dental, and vision coverage
• Retirement savings programs with company matching (401(k) or RRSP)
• Generous paid time off, including holidays, and vacation
• Paid parental leave and family support benefits
• Life and disability coverage
• Flexible spending and health savings options (where applicable)
• Health and wellness support, including gym reimbursement and wellness programs
• Employee Assistance Program with 24/7confidential support for employees and families
• Education assistance and professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program and additional company perks and discounts
• Internal rewards and recognition platform (Motivosity) to celebrate and acknowledge project wins, milestone achievements, and the outstanding contributions of our colleagues
• Business travel insurance and global employee support programs

What This Job Offers

• Job Type: Full-time
• Career Level: Senior