Director, Ticket Sales

Bay FC•San Francisco, CA

About The Position

Bay FC is building something different in women’s soccer – and we’re looking for a sales leader to be a part of it. As a Director, Ticket Sales, you’ll own the full ticketing revenue picture: premium and suite sales, group packages, individual tickets and season ticket packages. You’ll set a strategy, lead a team of sales reps, and personally drive the kind of relationships that turn first-time buyers into lifelong members. Basically – let’s fill the seats! This isn’t a maintenance role – we’re growing fast and we want someone who’s hungry to build.

Requirements

5+ years of ticket sales experience in professional or collegiate sports – with a track record of hitting or exceeding quota.
2-3 years of managing a sales team.
Hands on experience with CRM and ticketing platforms (Salesforce, Archtics, TIXR, or similar)
Strong communication skills
A fan-first service mindset
Availability to work evenings, weekends and game days since soccer doesn’t happen at 2pm on a Tuesday.

Responsibilities

Develop and execute ticket sales strategy across all revenue categories – STM's, suites, premium, group and single-game packages.
Lead, coach, and develop a team of Ticketing Sales Executives – setting high standards for activity, accountability, and client service.
Grow our season ticket base through proactive outreach, retention campaigns, and member appreciation programming.
Close premium and suite business with corporate clients through tailored proposals and strong relationship management.
Partner cross-functionally with marketing, partnerships and game presentation to drive campaigns and deliver exceptional game day experiences so that people forget they have other things to do on the weekends.
Report on pipeline health, renewal rates and sales performance to senior leadership who will absolutely ask why Q3 went up or down.

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