Director of Ticket Sales
About The Position
The Director of Ticket Sales will lead all ticket sales efforts for Utah Royals FC, with primary responsibility for driving revenue growth across season memberships, premium seating, group sales, mini plans, and single-match ticket sales. This position will develop and execute strategic sales initiatives designed to increase attendance, maximize average ticket price, and grow long-term fan engagement. The ideal candidate is a data-driven sales leader with a proven track record of building high-performing sales teams, developing innovative ticketing strategies, and exceeding revenue goals in professional sports or live entertainment environments.
Requirements
- Bachelor's degree in Business, Sports Management, Marketing, or a related field.
- Five (5) or more years of ticket sales experience in professional sports, collegiate athletics, entertainment, or a related industry.
- Two (2) or more years of experience managing or leading sales professionals.
- Demonstrated history of achieving or exceeding ticket sales and revenue goals.
- Experience utilizing CRM platforms and ticketing systems.
- Strong analytical, communication, and presentation skills.
- Ability to work evenings, weekends, holidays, and matchdays as required.
- Ability to pass a background check.
Nice To Haves
- Experience leading ticket sales for a professional sports organization.
- Experience with Ticketmaster, SeatGeek, Archtics, Salesforce, or similar platforms.
- Knowledge of women's sports and the National Women's Soccer League.
- Experience with dynamic pricing, yield management, and revenue optimization strategies.
Responsibilities
- Lead all Utah Royals FC ticket sales initiatives, including season memberships, premium seating, group sales, mini plans, and single-match ticket sales.
- Develop and execute annual ticket sales strategies focused on increasing attendance, revenue, and average ticket yield.
- Establish sales goals, KPIs, and accountability measures for ticket sales staff.
- Recruit, train, mentor, and manage the Utah Royals ticket sales team.
- Analyze sales performance, pricing trends, inventory utilization, and market demand to optimize revenue opportunities.
- Partner with Marketing, Digital, Communications, and Fan Experience teams to develop campaigns that drive ticket sales and fan acquisition.
- Identify and cultivate new business opportunities within corporate, youth soccer, community, and affinity group segments.
- Develop retention strategies to maximize season ticket member renewal rates and lifetime customer value.
- Utilize CRM and ticketing systems to manage pipelines, forecast revenue, and track sales performance.
- Represent the Club at matches, community events, networking opportunities, and sales appointments to generate new business and strengthen fan relationships.
- Other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
