DIrector, Strategic Partnerships and Third Party Memberships (3366)

YMCA of Metropolitan Los Angeles•Los Angeles, CA

29d•Onsite

About The Position

The Director of Strategic Partnerships & Third-Party Memberships is designed to drive sustainable membership growth while advancing the YMCA’s mission of strengthening communities through youth development, healthy living, and social responsibility. By building strategic partnerships and ensuring healthcare members are actively engaged in programs this role creates both immediate and long-term value for the organization and community. The Director of Strategic Partnerships & Third-Party Memberships will own and scale third-party membership revenue while ensuring members are meaningfully connected to YMCA programs. This includes building partnerships, improving activation and engagement, and supporting financial planning tied to healthcare-based memberships.

Requirements

Must be at least 18 years of age
Bachelor’s degree in Business Administration, Healthcare Administration, Public Health, Marketing, or a related field preferred. A combination of education and relevant work experience will be considered in place of a degree.
Minimum of 3 to 5 years of progressive experience in membership operations, healthcare programs, corporate partnerships, or related field.
Experience within the YMCA or a similar community-based organization preferred
Experience supporting or managing third-party insurance or wellness benefit programs such as Renew Active, Silver Sneakers, One Pass, FitOn Health, or similar
Experience with membership enrollment, eligibility verification, billing, and reporting processes
Demonstrated ability to analyze performance data and track key metrics to drive business outcomes
Experience working cross-functionally with operations, marketing, finance, and front-line teams
Experience improving processes and implementing operational efficiencies
Experience supporting acquisition of new accounts and growing existing partnerships
Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
Proficiency in membership management systems, CRM platforms, and reporting tools
Working knowledge of the full membership lifecycle including acquisition, onboarding, engagement, participation, and retention
Strong organizational and project management skills with attention to detail
Effective communication skills with the ability to support, train, and influence teams across multiple locations
Ability to build and manage relationships with healthcare providers, insurers, and corporate partners
Ability to handle sensitive and confidential information with professionalism
Current CPR, AED, and First Aid certification required within 60 days of hire
HIPAA compliance training required upon hire
Valid driver’s license with the ability to travel between association locations as needed.
You must have the physical, visual, and auditory ability to perform the essential functions of the job with or without reasonable accommodations.

Responsibilities

Own and grow third-party membership revenue across all centers
Develop healthcare, insurance, and corporate partnerships
Integrate with center sales teams to drive conversion
Lead operational excellence across eligibility, onboarding, and billing
Align partnerships with YMCA mission and community well-being outcomes
Scale predictable membership pipelines
Expand access to underserved populations
Strengthen healthcare ecosystem presence
Drive decisions through analytics
Ensure healthcare members complete their first visit within 7–10 days.
Establish onboarding pathways and introduce members to programs immediately upon enrollment.
Connect members to group exercise, chronic disease prevention, and wellness coaching programs.
Build pathways to belonging that increase long-term engagement.
Monitor visit frequency and participation.
Identify low-engagement members early and deploy outreach and re-engagement strategies.
Implement engagement milestones at 30, 60, and 90 days.
Partner with centers to ensure consistent member experience and reduce cancellations.
Partner with Finance to forecast healthcare membership revenue based on utilization trends.
Provide insights into revenue realization, identify risks, and support budgeting cycles with data-backed projections.