Director, Strategic Events and Experiences

Spring Health•New York, NY

17h•Remote

About The Position

Spring Health is seeking a Director, Strategic Events and Experiences to own its events strategy and portfolio end to end. Reporting to the VP, B2B Marketing, this leader will determine where to invest, how to allocate the portfolio budget, and how events can create demand, deepen customer relationships, open executive doors, strengthen the brand, and advance priority accounts. The role leads two event marketers and partners closely with sales, customer success, revenue operations, and marketing leadership. The portfolio includes major industry sponsorships, executive experiences, regional and account-based programs, Tidal (the annual customer and prospect event), Revenue Kickoff, and President's Club. The position is full-time and fully remote. The Director will set the annual events strategy based on company, marketing, and revenue priorities, and own portfolio decisions and trade-offs. They will lead the strategy and execution of Tidal, including audience, content, speakers, programming, attendee experience, and commercial goals, as well as Revenue Kickoff, President's Club, and other high-profile company experiences. They will establish processes and standards that maintain quality across internal teams and external partners. The role will develop scalable executive and regional events with sales and customer success, beginning with account objectives and defining audiences, outreach, intended account movement, follow-up, and expected ROI. The Director will create a measurement model for event outcomes, connect events to the broader go-to-market motion, and provide leadership with regular reporting on portfolio performance and ROI. They will also apply AI and automation to improve event work, lead and develop the event team, and manage agencies, venues, production partners, sponsors, and vendors. Success includes meeting annual goals for event-influenced pipeline and revenue, increasing engagement among priority customers, prospects, and senior decision-makers, achieving strong attendee satisfaction, delivering within budget, and ensuring timely follow-up that drives measurable opportunity progression. The role requires willingness to travel and work flexibly around major events when needed.

Requirements

10+ years of experience in B2B events, experiential marketing, or field marketing, including ownership of a complex events portfolio.
3+ years managing people and building teams that can operate with real autonomy.
Experience leading large-scale B2B events end to end, including owned conferences or customer summits, major sponsorships, executive experiences, and internal revenue events.
Strong commercial instincts and understanding of how events connect to pipeline, account movement, customer growth, and brand.
Experience partnering closely with sales, customer success, revenue operations, and marketing around shared go-to-market priorities.
Strong portfolio judgment, including the ability to weigh competing opportunities, decide where to invest, and explain the rationale.
High standards for programming, content, production, creative, and attendee experience.
Experience owning meaningful budgets and managing agencies, venues, sponsors, vendors, and production partners.
Experience building and delivering clear, data-backed reporting to executive leadership on program performance and ROI.
Hands-on experience using AI, automation, and emerging technology to improve how work gets done.
Fluency with core go-to-market and event systems, including Salesforce and marketing automation platforms.
Clear, concise communication and executive presence when working with senior leaders, customers, prospects, and external partners.
Comfort making decisions without perfect information, raising issues early, and bringing recommendations.
Willingness to travel and work flexibly around major events when needed.

Responsibilities

Build the annual events strategy against company, marketing, and revenue priorities; determine investment levels, portfolio trade-offs, and which programs to discontinue.
Own the events portfolio and budget, ensuring major events have clear commercial or strategic objectives.
Lead the strategy and execution of Tidal, including its audience, content, speaker strategy, programming, attendee experience, and commercial goals.
Lead Revenue Kickoff, President's Club, and other high-profile company experiences.
Build processes and standards to maintain high quality across the portfolio, including work distributed across team members and external partners.
Develop scalable executive and regional events with sales and customer success, using formats such as dinners, roundtables, experiential programs, and partner events.
Define each account-based program's target audience, outreach plan, intended account movement, follow-up motion, and expected ROI before launch.
Create an event measurement model covering outcomes such as sourced pipeline, target-account engagement, opportunity progression, executive relationships, customer expansion, and brand visibility.
Partner with sales, BDR, marketing operations, and revenue operations to connect events to the broader go-to-market motion before, during, and after each program.
Own a regular reporting cadence, dashboards, and leadership updates on portfolio performance and ROI; use results to guide investment decisions.
Apply AI and automation to audience selection, research, outreach, personalization, planning, analysis, feedback synthesis, and event operations; build repeatable workflows that reduce low-value manual work.
Evaluate emerging event technology and formats, testing options with potential to improve work or increase team leverage.
Manage and develop two event marketers, coach their judgment, and enable them to own programs end to end with autonomy.
Manage agencies, venues, production partners, sponsors, and vendors, and determine what work should be handled internally versus externally.
Meet annual goals for pipeline and revenue influenced by events, increase priority-audience engagement, deliver strong attendee satisfaction within budget, and ensure timely follow-up that advances opportunities.
Travel and work flexibly around major events when needed.

Benefits

Health, dental, and vision benefits starting on the first day.
One Medical accounts for employees and dependents.
HSA and FSA plans; Spring contributes up to $1,000 to HSAs depending on plan type.
Employer-sponsored 401(k) match of up to 2%.
Yearly allotment of no-cost visits to Spring Health therapists, coaches, and medication management providers for employees and dependents.
Paid time off policies covering vacation, sick leave, and company holidays.
Parental leave after six months of tenure: 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a psychology-based weight management program.
Fertility care support through Carrot, plus up to $4,000 reimbursement for related fertility expenses.
Access to Wellhub for fitness, mindfulness, nutrition, and sleep options.
Access to BrightHorizons sponsored child care, back-up care, and elder care.
Up to $1,000 per year in professional development reimbursement.
$200 per year donation matching.