Events and Experiences Manager

TGR Solutions•Los Angeles, CA

1d•Onsite

About The Position

TGR Solutions, Inc. designs and builds autonomous robots for regulated environments from its Los Angeles headquarters. Its flagship product, the A1 ADIBOT, is a fully autonomous UV-C disinfection robot deployed in facilities around the world. The Experiential Marketing Manager owns TGR’s event program from show selection through follow-up. The role plans and runs trade shows, customer site visits, and hosted programs, evaluating each by the pipeline it creates and working closely with Sales, Product Marketing, and Customer Success. It leads the event program across all regions and provides direction to a Europe-based Experiential Marketing Specialist. The position is based at TGR’s Los Angeles headquarters and involves approximately 40% travel, including hands-on work at trade shows and customer sites.

Requirements

At least 5 years in B2B event, field, or experiential marketing, including lead ownership of a full annual trade show program.
A track record of building account-based or field programs with Sales that produced measurable pipeline.
Experience marketing technical or hardware products to B2B buyers.
Experience managing event budgets, vendors, and contracts and making trade-offs under deadline.
Hands-on use of AI in work, including workflows or automations used in real work and a clear method for checking their output.
Strong written communication skills, including writing proposals and recaps leadership can act on.
Experience guiding or mentoring a colleague, including across time zones, and setting standards and reviewing work remotely.
Hands-on experience with CRM, event platforms, and lead capture tools.
Comfort working in an early-stage company and willingness to put in the time required to build something new.
Ability to work independently, manage competing priorities, and work in the field with frequent travel of approximately 40%.
Willingness and ability to perform hands-on event setup and teardown and lift and move event materials.

Nice To Haves

Experience in medical devices, healthcare, life sciences, or other regulated markets.

Responsibilities

Own the full lifecycle of TGR’s trade show and event program, including research, selection with leadership, budgeting, planning, execution, and evaluation.
Set and manage the annual event calendar and budget across regions; test new event formats, measure results, and recommend where to invest, expand, or stop.
Manage event vendors and logistics, including booth fabrication, shipping, storage, staging, venues, and sponsorship contacts.
Brief event and booth creative with the design team and work with Product Marketing to maintain consistent messaging.
Recommend event staffing, confirm staffing with Sales and Customer Success leadership, and prepare staff for demonstrations and meetings.
Plan pre-event outreach and meeting generation with Sales; own follow-up workflows, CRM handoff within an agreed timeframe, and event pipeline and opportunity attribution.
Plan and execute account-based events with Sales for high-value accounts, including site visits, demo days, and hosted customer events; coordinate on-site and virtual sales demonstrations.
Build relationships with industry associations and key opinion leaders and identify worthwhile speaking, session, and sponsorship opportunities.
Build event program processes for intake, budgets, vendor workflows, approvals, and reporting; use AI workflows for repeatable tasks with human review of output.
Report event and program results, including meetings booked, pipeline created, cost, and return.
Write proposals and post-event recaps that provide leadership with actionable risks, trade-offs, and recommendations.
Provide direction, planning support, and regular feedback to the Europe-based Experiential Marketing Specialist; establish shared standards for vendors, budgets, lead capture, and reporting.