Director, Software Technical Product Management - BioInsight Platform Commercialization

Illumina•San Diego, CA

13d•$205,100 - $307,700•Hybrid

About The Position

Illumina's BioInsight Platform is the commercial and access foundation for how customers buy, access, and adopt Illumina software — spanning tenancy and account model, IAM, entitlements, credits, trials, savings plans, usage metering, billing, and the connected path that brings DRAGEN, Connected Multiomics, Emedgene, and related tools onto a single commercial model. As Director of Software Technical Product Management, BioInsight Platform Commercialization, you own the commercial product strategy that turns platform capability into revenue, attach, and durable customer adoption. You lead the market-facing half of BioInsight Platform product management: pricing and packaging, go-to-market readiness, field and channel partner enablement, commercial deal support, and the outbound product motions that convert trials and evaluations into paid, growing customer accounts. You partner tightly with Global Software & Informatics Sales, Finance, Support, Marketing, and with the other software application product leaders whose tools ride on the platform. This is core software product managment discipline: the platform is the product, and impacts every customer we support with our software. This role directly shapes the future of software adoption at Illumina, and has a profound impact on Illumina's ever-expanding set of complete solutions for customers.

Requirements

Typically requires a Bachelor’s degree and a minimum of 18 years of related experience in a technical or business field (computer science, bioinformatics, life sciences, engineering, business) or equivalent experience; MBA or advanced degree a plus
Typically 12+ years of progressive experience in product management, product-led growth, or commercial product leadership for B2B / enterprise software, with 5+ years leading managers or senior ICs
Proven ownership of pricing, packaging, or monetization for a platform or multi-product portfolio
Experience in complex multi-product enterprise SaaS strongly preferred.
Demonstrated ability to partner with Sales leadership on enterprise deals and to translate commercial friction into product and process change
Strong executive communication skills; comfortable in ELT and customer-executive settings
Familiarity with cloud commercial models (PAYG, commits, credits, trials) and with regulated / quality-conscious software environments is a plus
Track record shipping commercially successful software products or platforms at scale
Ability to craft strategy, translate it into roadmaps and GTM plans, and drive adoption metrics
Comfort discussing architecture, entitlements, APIs, and operational constraints with engineering — without owning engineering delivery
Experience building or scaling a product management team; mentoring senior PMs
Analytical rigor: funnel metrics, cohort analysis, pricing experiments, win/loss synthesis
Cross-functional leadership across Sales, Finance, Marketing, Legal, and Support without formal authority

Nice To Haves

MBA or advanced degree a plus
Life sciences, health tech, or genomics experience is not required.

Responsibilities

Own BioInsight Platform commercialization end-to-end: tenancy / account model, IAM, entitlements, usage metering, billing product behavior, pricing, packaging, commercial SKUs, trial-to-paid conversion, savings plans / BICs, attach motions, and field readiness
Lead a team of technical product managers and commercial / solutions-oriented product talent; hire, coach, and set the bar for commercially excellent product management
Operate as the primary product counterpart to Software Sales leadership on platform deals, RFPs, enterprise negotiations, and strategic account motions
Define and drive GTM for major platform commercial releases — messaging, enablement, sales plays, objection handling, and launch instrumentation
Own commercial outcome metrics: trial conversion, attach rate, savings-plan adoption, platform ARR / commit, time-to-first-value, and expansion
Partner with Finance, Deal Desk, and Legal on commercial constructs; ensure pricing and packaging are operable in SAP, SFDC, and quoting tools
Navigate ambiguity across diverse stakeholders; create clarity for field, partners, and internal customers
Represent platform commercialization in BioInsight leadership forums; escalate tradeoffs with clear recommendations
Establish the multi-quarter commercialization roadmap for BioInsight Platform — pricing changes, packaging moves, trial programs, channel motions, and enablement campaigns — with clear outcome metrics
Lead Voice of Customer and win/loss on commercial friction: why deals stall, why trials fail to convert, where quoting and billing create field drag
Own product input to pricing and packaging decisions; partner with Finance on margin, discounting guardrails, and commit structures
Enable Sales and Customer Success with sales plays, battlecards, worked commercial examples, demo narratives, and deal desk guidance for platform SKUs
Support strategic and enterprise deals — customer briefings, executive presentations, RFP responses, and commercial/technical narratives
Align with Marketing on platform positioning, launch content, and competitive response when commercial model is the differentiator
Instrument the funnel (signup → trial → paid → expand); run experiments; close the loop with Core Product on product changes that unblock conversion
Build and develop the commercialization team; set working agreements with Sales, Finance, Support, and application TPMs
Raise the bar on documentation, playbooks, and cross-functional operating rhythm so commercialization does not depend on heroics