Director, Social Marketing

LinkedIn•New York, NY

14h•Hybrid

About The Position

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role will be based in New York or San Francisco. At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results. We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn. This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.

Requirements

10+ years in social, digital, or brand marketing
Leading social strategy at scale across multiple audiences (B2B and B2C preferred)
Managing and developing high-performing teams
Proven track record of driving measurable impact through social marketing

Nice To Haves

Deep domain expertise in social marketing, with a strong point of view on how platforms, creators, and communities drive influence
Strong platform fluency across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging channels
Demonstrated ability to define success beyond engagement, including brand lift, demand generation, and business impact
Familiarity with social intelligence, analytics, and measurement frameworks (e.g., attribution, MMM, or similar approaches)
Building or transforming social programs, operating models, or teams
Strong strategic thinking paired with operational execution at scale
Deep understanding of internet culture and how content travels across platforms
Demonstrated cross-functional leadership and communication skills
Operational Rigor
Stakeholder Management
Executive Communications
Leadership, including Inclusive Leadership
Strategic Partnership and Thinking

Responsibilities

Define and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiences
Translate brand and business priorities into clear, differentiated social strategies and programs
Identify where and how LinkedIn shows up in culture to drive relevance and impact
Build and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platforms
Establish best-in-class approaches to content, distribution, and community engagement
Lead the development of always-on and tentpole social moments
Define and operationalize measurement frameworks that connect social performance to brand and business outcomes
Use data, insights, and social intelligence to continuously optimize strategy
Establish clear success metrics that go beyond engagement to reflect impact
Partner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and execution
Influence upstream planning so social is embedded early in key initiatives
Lead, develop, and scale a high-performing global team
Set a high bar for quality, clarity, and execution across all work
Build systems and processes that enable speed, consistency, and innovation
Drive testing and learning across platforms, formats, and tools
Identify and scale new opportunities to expand reach and influence