Director, Social & Community Management

Church's Chicken • Atlanta, GA

4d • Onsite

About The Position

The Director of Social & Community Management is a strategic and innovative leader responsible for developing and executing a high-impact organic social, content, and community engagement strategy. This role is responsible for driving brand storytelling, audience engagement, trend spotting, crisis management, and earned media initiatives while ensuring a cohesive and aligned content strategy across all social media efforts. As a senior leader, this role will own and evolve the organic social ecosystem, oversee content creation, and collaborate with cross-functional teams to develop social strategies that drive long-term brand impact. The ideal candidate is a forward-thinking leader with expertise in community engagement, brand reputation management, and performance-driven content strategy.

Requirements

• 7+ years of experience in social strategies, content leadership, and community management.
• Expertise in organic social engagement strategies, brand storytelling, and content development.
• Experience overseeing content strategy for social media (organic/paid), ensuring alignment across channels.
• Proven ability to build and engage online communities, foster brand advocacy, and manage brand reputation.
• Strong background in crisis management, social listening, and trend analysis.
• Exceptional communication and stakeholder collaboration skills, with the ability to align organic social efforts with broader marketing objectives.
• Passion for emerging social trends, platform innovations, and audience engagement strategies
• Ability to travel up to 20%

Responsibilities

• Define and execute a comprehensive social strategy to increase engagement, sentiment, and audience growth.
• Develop platform-specific engagement strategies to maximize organic reach and strengthen brand loyalty.
• Partner with creative, brand, and paid media teams to ensure a unified and scalable content approach across social channels.
• Stay ahead of platform trends, audience behaviors, and algorithm changes to optimize organic efforts continuously.
• Oversee the development of high-impact content that is engaging, platform-native, and aligned with brand values.
• Lead content strategy for both organic and paid social, ensuring all creative assets align with the brand’s messaging and objectives.
• Guide the production of video, written, and visual content, ensuring storytelling is optimized for each social platform.
• Work closely with creative teams and influencers to develop authentic, high-performing content that resonates with key audiences.
• Monitor social trends, audience behavior, and cultural conversations to inform content and engagement strategies.
• Actively manage brand reputation, social listening, and real-time audience interactions to address emerging issues.
• Develop and implement crisis management protocols to safeguard the brand’s presence and credibility across social platforms.
• Collaborate with PR and corporate communications teams to ensure alignment on brand reputation and earned media efforts.
• Foster and grow an engaged community, encouraging user participation and brand advocacy.
• Develop strategies for social listening, influencer engagement, and user-generated content (UGC) activation.
• Ensure timely and authentic responses to audience interactions, deepening relationships with followers.
• Oversee proactive community management efforts to ensure brand messaging is consistently reinforced across all platforms.
• Define and track key organic social performance indicators, including engagement, audience growth, sentiment, and share of voice.
• Lead data-driven performance analysis and reporting, using insights to refine content and engagement strategies.
• Work closely with paid media teams to ensure organic learnings inform paid social content strategy and vice versa.
• Utilize analytics tools to measure success and pinpoint opportunities for optimization across various platforms.

Benefits

• Lead the evolution of our organic social and community strategy, shaping how the brand engages audiences.
• Influence our social content to ensure a high-impact, cohesive brand experience.
• Be part of a collaborative, creative, and fast-moving team that values innovation, storytelling, and community-building.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed