Director, Social Commerce

Advertise Purple•Santa Monica, CA

2d•Remote

About The Position

At Advertise Purple, we’ve built a culture based on collaboration, ambition, and accountability – but most importantly we like being around good people. We’re looking for people who choose to show up with the right attitude, and put in the effort to make an impact in order to help us take Advertise Purple to the next level! The Director of Social Commerce will lead Advertise Purple’s TikTok Shop division and be responsible for growing our clients’ TikTok Shop programs. This person will own the strategic direction of the division, manage and develop the Social Commerce team, serve as the senior client-facing liaison for Advertise Purple, and oversee the technical and third-party integrations required to operate and scale successful programs. The Director will develop and oversee strategies designed to drive sustainable growth across the TikTok Shop ecosystem, leveraging opportunities including GMV Max, TikTok LIVE, Creator Contests, our creator Discord community, creator affiliate programs, and third-party platforms.

Requirements

BA/BS degree from an accredited university
Experience managing, mentoring, and developing a team
Demonstrated experience managing and growing TikTok Shop programs
Deep understanding of the TikTok Shop ecosystem and the strategies required to successfully scale brands on the platform
Strong understanding of the technical integrations and operational infrastructure required to run successful TikTok Shops
Proven client-facing experience with the ability to communicate strategy and performance to key stakeholders
Familiarity with third-party TikTok Shop tools such as Cruva and Euka and e-commerce platforms such as Shopify
Strong understanding of TikTok Shop growth levers, including GMV Max, TikTok LIVE, Creator Contests, and creator affiliate programs
Strong analytical, organizational, communication, and leadership skills with the ability to take ownership of a growing business function

Responsibilities

Lead Advertise Purple’s TikTok Shop division, owning client strategy, growth, execution, and overall program performance
Develop and direct TikTok Shop strategies focused on increasing GMV and building sustainable client growth
Serve as the primary senior client-facing liaison, communicating strategy, performance, opportunities, and challenges
Manage, mentor, and develop the Social Commerce team while establishing clear goals, processes, and performance expectations
Identify and activate growth opportunities across the TikTok Shop ecosystem, including GMV Max, LIVE, Creator Contests, and creator affiliate programs
Oversee technical integrations and program infrastructure, including TikTok Shop, Shopify, Cruva, Euka, and other third-party platforms
Monitor client performance and translate data and trends into actionable strategic recommendations
Iterate on existing department processes and best practices, identifying opportunities to improve how the team operates and scales