Director, Search Engine Optimization and Digital Content (On-Site)
About The Position
As Director, Search Engine Optimization (SEO) and Digital Content, you will be a pivotal leader at the forefront of our digital strategy. You will own the critical mission of how customers discover Kohl’s through organic search and the quality of the content they engage with upon arrival. This role is focused on top-of-funnel customer acquisition, leading the strategy to drive qualified organic search traffic and new customers to our digital platforms. You will lead the enterprise-wide SEO strategy and the high-performing teams responsible for its execution. Concurrently, you will oversee the strategy for all on-site evergreen content, including our rich library of product imagery, specifications, editorial content, and our User-Generated Content (UGC) program.
Requirements
- Bachelor’s degree required
- Ability to perform the accountabilities listed in the “What You’ll Do” Section
- Ability to maintain prompt and regular attendance as set by the company
- Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
- Ability to comply with dress code requirements
- Ability to learn and comply with all company policies, procedures, standards and guidelines
- Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
- Ability to work as part of a team and interact effectively and appropriately with others
- Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
- Ability to satisfactorily complete company training programs
- Perform work in accordance with the Physical/Cognitive Requirements section
- Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
- Ability to plan, prioritize and monitor activities across business units
- Ability to complete or oversee the completion of assigned projects in a timely manner
- Ability to comply with health and safety standards
Nice To Haves
- advanced degree preferred
Responsibilities
- Lead the strategy and structure of customer-facing content across Product Detail Pages (PDP), category, and campaign landing pages to drive organic growth and on-site conversion
- Align two teams, Content Experience and Search Engine Optimization (SEO), under a shared vision, setting clear goals, processes, and metrics
- Partner cross-functionally with User Experience (UX), Product, Merchandising, Engineering, and Marketing to embed SEO and content best practices across the site
- Translate data from SEO tools and analytics platforms into actionable insights for executive stakeholders
- Develop scalable workflows for building, optimizing, and publishing on-site evergreen content with speed, accuracy, and brand alignment
- Guide the evolution of kohls.com content in response to AI-driven discovery including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), structured data opportunities, and shifting consumer behaviors
- Empower team subject-matter experts to own technical and content SEO workstreams while facilitating learning and collaboration across disciplines
- Manage team structure, performance expectations, and resourcing plans for long-term growth and capability building
- Oversee vendor relationships, tooling strategy, and SEO roadmap prioritization
- Serve as a strategic voice in Kohl’s Digital organization, contributing to digital transformation initiatives, omnichannel discoverability, and customer experience innovation
- Additional tasks may be assigned
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What This Job Offers
Job Type
Full-time
Career Level
Director
