Digital Analytics and Optimization Product Manager [On-Site]

Regions Bank•Hoover, AL

1d•Hybrid

About The Position

At Regions, the Digital Product Manager leads the discovery, development, and performance of digital initiatives, capabilities, and/or products. This role will partner with internal stakeholders to address complex business issues and opportunities to optimize the customer’s experience with best-in-class digital offerings. Associates will do this by collecting, analyzing, managing, and reporting on key customer, production, and performance metrics. The associate at this position is considered a subject matter expert and relies on extensive experience and technical knowledge in the management of Digital products.

Requirements

Bachelor’s degree and nine (9) years related experience in digital banking, digital product management, business case development, or financial services OR High School Diploma/GED and thirteen (13) years related experience in digital banking, digital product management, business case development, financial services, or business requirements/analysis
Familiarity or working knowledge of project management and/or software delivery methodologies (i.e. Agile)
Ability to influence and resolve conflicts
Ability to work independently, with high level direction
Critical thinking and strategic planning
Demonstrated success in launching digital initiatives and/or major enhancements
Excellent organization and project management skills
Excellent written and verbal communication
Financial analysis, business case development
Proficiency in Microsoft Office, JIRA, and Confluence
Proven ability to be effective in a shared services organization
Deep hands on expertise with Adobe Analytics, including report suites, segmentation, calculated metrics, and dashboards.
Strong experience leveraging Content Management Systems (CMS) for content performance analysis and optimization.
Experience using session replay and behavioral analytics tools to enhance understanding of user behavior.
Proven experience leading or owning A/B testing and experimentation programs.
Strong understanding of digital acquisition funnels, web performance metrics, and user experience analysis.
Advanced Excel skills; SQL and BI tool experience is a plus.
Understanding of SEO/AEO, paid media, and integrated campaign measurement.

Nice To Haves

Scaled Agile Framework (SAFe) Agilist or Product Owner/Manager certification
Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Office of Foreign Assets Control (OFAC), or Consumer Due Diligence (CDD) experience

Responsibilities

Defines and owns the long-term strategy, roadmap, and expansion of specified digital products and/or capabilities
Manages performance information such as usage, sales, fraud, and other key information to provide forecasts and market evolution insights
Guides other associates to create meaningful research and propose data-driven ideas to close customer experience gaps in customer journeys
Owns the customer journey for a specific digital product and/or capability
Quantifies investments in digital products and/or capabilities by creating agile lean business cases, communicating the value of those investments to stakeholders, gaining buy-in, securing prioritization through governance processes, and performing post release analysis
Prepares and delivers presentations for the bank’s senior leadership
Identifies and manages both existing and emerging risks associated with an assigned digital product and/or capability and ensures risks are effectively monitored, measured, and controlled in accordance with the bank’s overall risk management protocols
Teams effectively in a matrixed organization of digital channel owners, UX leaders, business leaders, technology associates, and other key stakeholders to advocate for the customer and ensures the execution of strategic goals
Prepares and/or provides guidance for front line associates about sales or service tools (e.g. field training and communication)
Reviews marketing collateral for accuracy and ensures digital products are promoted effectively
Understands industry research about customer behaviors, new digital offerings, new providers, and regulatory impacts while keeping department and business segment leaders informed
Manges vendor relationships including responding to and sending requests, managing risk, and ensuring compliance
Leads and mentors’ others within the department
Assists senior management in evaluating technical skill level among team as well as curating development plans when necessary