Director, Sales

Fin • San Francisco, CA

10h • $414,000 - $494,500 • Hybrid

About The Position

Fin, now part of Salesforce, is seeking a Director of Sales to lead its North American New Business organization. This organization includes Account Executives and their front-line managers and is responsible for new-logo and new-revenue growth across SMB and Mid-Market segments. Reporting to the VP, NAMER Sales, the Director owns the region’s new-business strategy, operating plan, and results, and is accountable for building and running a high-performing, multi-layered sales organization.

The role calls for a seasoned second-line sales leader who can hire and develop managers, inspire a large team, and partner across functions to establish efficient, repeatable, customer-centric sales processes. The Director will help shape and execute Fin’s value-led sales strategy and scale its North American new-business engine.

Fin is building AI-powered customer support experiences. The role is part of that effort and works within Salesforce, whose stated mission is to help businesses deliver customer success through AI and CRM technology. Fin has a hybrid working policy, with employees expected to work in the office at least three days per week.

For candidates in the San Francisco Bay Area, the stated OTE salary range is $414,000–$494,500. Actual base pay depends on factors including education, skills, experience, and location. Regular employees may also be eligible for a corporate bonus or sales incentive, with the target included in OTE, and Restricted Stock Units. Benefits and programs are designed to support health and wellbeing, family, time away from work, and financial future; offerings vary by location.

Requirements

• At least 5 years in a quota-carrying new-business individual-contributor role, with proven success.
• Direct experience running strategic six- and seven-figure deals involving procurement, legal, security, and executive selling.
• At least 5 years of sales management experience.
• Track record of building and scaling new-business organizations across multiple segments, combining velocity and strategic selling in SMB and/or Mid-Market.
• Demonstrated success developing and executing outbound sales strategies.
• Strong new-business sales acumen.
• Strong command of forecasting principles and a track record of accurate regional revenue forecasting.
• Experience developing go-to-market strategy and building and executing operational plans covering capacity, territory, quota, and headcount.
• Excellent written, verbal, presentation, and interpersonal communication skills, including executive-level communication.
• Proof of eligibility to work in the United States.

Nice To Haves

• Experience with Command of the Message and MEDDPICC is a plus.
• Experience in a product-overlay or co-prime selling environment is ideal.

Responsibilities

• Partner with the VP, NAMER Sales and senior leadership to define the North American new-business strategy across SMB and Mid-Market.
• Own segment planning, including territory and capacity design, headcount plans, quota setting, and resource allocation across teams.
• Translate company goals into regional operating plans and tactics reflecting market dynamics and the Fin opportunity.
• Hire, coach, and develop front-line Sales Managers, and improve how they recruit, ramp, and manage Account Executives.
• Build a strong leadership bench and promote a culture of accountability, rigor, and continuous improvement.
• Own the regional new-business forecast and drive forecast accuracy and pipeline discipline across teams.
• Inspect pipeline health, deal progression, and conversion, and intervene in strategic deals when needed.
• Analyze sales metrics to identify trends, optimize processes, and improve productivity and win rates.
• Partner with Marketing, SDR, Product, Sales Engineering, Enablement, RevOps, and Customer Success on go-to-market strategy, pipeline generation, and customer experience.
• Represent NAMER New Business in company planning and align on goals, budgets, and investments.
• Maintain a deep understanding of customer needs, the competitive landscape, and market trends to help teams win.
• Ensure customers are thoughtfully handed off to the Relationship Management team while keeping customer experience top of mind.

Benefits

• Eligible regular employees may receive a corporate bonus or sales incentive; the sales incentive target is included in OTE.
• Eligible regular employees may receive Restricted Stock Units.
• Benefits and programs support health and wellbeing, family, time away from work, and financial future; offerings vary by location.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed